| Record ID | ia:globalmarketingd0000holl_b5o5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/globalmarketingd0000holl_b5o5/globalmarketingd0000holl_b5o5_marc.xml |
| Download MARC binary | https://www.archive.org/download/globalmarketingd0000holl_b5o5/globalmarketingd0000holl_b5o5_meta.mrc |
LEADER: 01511cam a22002898i 4500
001 2013033209
003 DLC
005 20150827101644.0
008 130815s2013 enk 000 0 eng
010 $a 2013033209
020 $a9780273773160
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHF1416$b.H65 2013
082 00 $a658.8/4$223
100 1 $aHollensen, Svend.
245 10 $aGlobal marketing :$ba decision-oriented approach /$cSvend Hollensen.
250 $aSixth edition.
263 $a1309
264 1 $aHarlow, England :$bPearson,$c2013.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
505 0 $aGlobal marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.
650 0 $aExport marketing.
650 0 $aExport marketing$vCase studies.