MARC record from Internet Archive

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001 ocm55693306
003 OCoLC
005 20160202154230.0
008 040622s2004 caua ob 001 0 eng d
006 m o d
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245 04 $aThe global market$h[electronic resource] :$bdeveloping a strategy to manage across borders /$cJohn Quelch, Rohit Deshpande, editors.
250 $a1st ed.
260 $aSan Francisco, CA :$bJossey-Bass,$c℗♭2004.
300 $a1 online resource (viii, 424 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aJossey-Bass business & management series
500 $a"A Wiley imprint."
504 $aIncludes bibliographical references (pages 361-386) and index.
588 0 $aPrint version record.
505 0 $aTheodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey.
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538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
520 $aThe twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include.
650 0 $aExport marketing$xManagement.
650 0 $aInternational business enterprises$xMarketing.
650 0 $aGlobalization.
650 6 $aMarketing international$xGestion.
650 6 $aEntreprises multinationales$xMarketing.
650 6 $aMondialisation.
650 7 $aBUSINESS & ECONOMICS$xInternational$xMarketing.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xMultilevel.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xExports & Imports.$2bisacsh
650 7 $aExport marketing$xManagement.$2fast$0(OCoLC)fst00918717
650 7 $aGlobalization.$2fast$0(OCoLC)fst00943532
650 7 $aInternational business enterprises$xMarketing.$2fast$0(OCoLC)fst00976822
650 07 $aGlobalisierung.$2swd
650 07 $aWeltmarkt.$2swd
655 4 $aElectronic books.
700 1 $aQuelch, John A.
700 1 $aDeshpande, Rohit.
776 08 $iPrint version:$tGlobal market.$b1st ed.$dSan Francisco, CA : Jossey-Bass, ℗♭2004$z0787968579$w(DLC) 2004003711$w(OCoLC)54460503
830 0 $aJossey-Bass business & management series.
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