MARC record from Internet Archive

LEADER: 03151cam 2200445Ii 4500
001 ocn914290552
003 OCoLC
005 20220311202917.0
008 150722s2016 mauab b 001 0 eng d
040 $aYDXCP$beng$erda$cYDXCP$dBTCTA$dOCLCQ$dBYP$dOCLCO$dDHA$dOCLCQ$dAU@$dTLK
019 $a950246576
020 $a130550089X
020 $a9781305500891
035 $a(OCoLC)914290552$z(OCoLC)950246576
082 0 $a338.8$223
090 $aHF1379$b.P462 2016
100 1 $aPeng, Mike W.,$eauthor.
245 10 $aGlobal business /$cMike W. Peng, Ph.D.
250 $aFourth edition.
264 1 $aBoston, MA :$bCengage Learning,$c[2016]
300 $axv, 623 pages :$billustrations (some color), map ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and indexes.
505 1 $aLaying foundations -- Acquiring tools -- Strategizing around the globe -- Building functional excellence.
520 $a"Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng answers from both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments. This edition's comprehensive set of cases from Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. GLOBAL BUSINESS, 4th Edition's comprehensive package, including the MindTap, a personalized classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking while you measure skills and outcomes with ease."--Publisher's description.
650 0 $aInternational trade.
650 0 $aInternational business enterprises.
650 0 $aInternational economic relations.
650 0 $aGlobalization.
650 7 $aGlobalization.$2fast$0(OCoLC)fst00943532
650 7 $aInternational business enterprises.$2fast$0(OCoLC)fst00976774
650 7 $aInternational economic relations.$2fast$0(OCoLC)fst00976891
650 7 $aInternational trade.$2fast$0(OCoLC)fst00977128
938 $aBaker and Taylor$bBTCP$nBK0017440816
938 $aYBP Library Services$bYANK$n12537739
029 1 $aAU@$b000057837677
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 34 OTHER HOLDINGS