MARC record from Internet Archive

LEADER: 06374cam 2200949Ia 4500
001 ocm50785364
003 OCoLC
005 20201006191630.0
008 021015s2002 nyuaf ob 001 0 eng d
006 m o d
007 cr cn|||||||||
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020 $a0471225983$q(electronic bk.)
020 $a9780471225980$q(electronic bk.)
020 $a1280342447
020 $a9781280342448
020 $z9780471263043
020 $z0471403938$q(alk. paper)
020 $z9780471403937$q(alk. paper)
020 $z0471263044
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082 04 $a338.7/6292/0973$221
084 $a83.67$2bcl
100 1 $aKiley, David.
245 10 $aGetting the bugs out :$bthe rise, fall, and comeback of Volkswagen in America /$cDavid Kiley.
260 $aNew York :$bWiley,$c2002.
300 $a1 online resource (xvii, 302 pages, 8 unnumbered pages of plates)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
520 1 $a"For almost three decades, Volkswagen's ride has been on a wild track of many ups and downs. In between the heyday of the Beetle's popularity in the 1960s and the unveiling of the New Beetle in the 1990s, the beloved automaker lost its focus and suffered more than its share of near misses and total catastrophes. Poor decisions and banal advertising campaigns seemed to have stalled Volkswagen's growth for good. And yet this remarkable company has found its way back to the top, with the Beetle now a reborn icon in the United States - and the sales of Volkswagen vehicles roaring toward levels not seen for thirty years." "Getting the Bugs Out is a story of how marketing savvy and advertising brilliance - combined with nostalgia and a fun-loving spirit - again won over the hearts (and wallets) of American consumers. Auto industry expert and journalist David Kiley traces Volkswagen's phenomenal turnaround, revealing all the intriguing details surrounding the birth and rise of the company as well as its downward spiral. He presents a treasure trove of VW history, going back to the design of the original Beetle by Ferdinand Porsche and examining the launch in America, which attracted both curiosity seekers and auto enthusiasts with VW's great value and solid performance."--Jacket.
588 0 $aPrint version record.
505 0 $aGetting the Bugs Out Contents Acknowledgments Introduction 1 The Unveiling 2 Sins of the Fathers 3 The Rise 4 The Magic 5 The Wall 6 The German Patient 7 The Pitch 8 The Recovery 9 The Prince.
610 20 $aVolkswagen of America, Inc.
610 27 $aVolkswagen of America, Inc.$2fast$0(OCoLC)fst00530121
610 27 $aVolkswagen of America, Inc.$gAuburn Hills, Mich.$2gnd
650 0 $aAutomobile industry and trade$zUnited States.
650 0 $aCorporations, German$zUnited States.
650 0 $aCorporate turnarounds$zUnited States.
650 7 $aBUSINESS & ECONOMICS$xInfrastructure.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xCorporate & Business History.$2bisacsh
650 7 $aAutomobile industry and trade.$2fast$0(OCoLC)fst00822961
650 7 $aCorporate turnarounds.$2fast$0(OCoLC)fst00879724
650 7 $aCorporations, German.$2fast$0(OCoLC)fst00880065
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aAuto-industrie.$2gtt
650 17 $aVolkswagen (onderneming)$2gtt
650 7 $aGeschichte$2gnd
655 4 $aElectronic books.
655 0 $aElectronic books.
776 08 $iPrint version:$aKiley, David.$tGetting the bugs out.$dNew York : Wiley, 2002$z0471403938$w(DLC) 2001046543$w(OCoLC)47797485
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856 40 $3Internet Archive$uhttps://archive.org/details/gettingbugsoutri00kile_0
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856 40 $3OverDrive$uhttps://www.overdrive.com/search?q=2E64B7FC-8F03-4A8D-9292-63AF11F68C0F
856 41 $3MyiLibrary, Table of contents$uhttp://www.myilibrary.com?id=34244&ref=toc
856 42 $uhttps://openlibrary.org/books/OL23083113M$zAdditional information and access via Open Library
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