MARC record from Internet Archive

LEADER: 01702cam a22003374a 4500
001 445906
005 20080107122528.0
008 050610s2006 nju b 001 0 eng
010 $a 2005049943
035 $a60767090
040 $aDLC$cDLC$dYDX$dBAKER$dUKM$dIXA$dYBM$dBTCTA$dYDXCP$dLVB
015 $aGBA598721$2bnb
016 7 $a013342750$2Uk
020 $a080585293X
020 $a9780805852929
020 $a080585293X
020 $a9780805852936
042 $apcc
050 00 $aHM1221$b.B47 2006
049 $aXIMM
100 1 $aBerger, Bruce K.
245 10 $aGaining influence in public relations :$bthe role of resistance in practice /$cBruce K. Berger, Bryan H. Reber.
260 $aMahwah, N.J. :$bLawrence Erlbaum Publishers,$c2006.
300 $axiii, 276 p. ;$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references and index.
505 0 $aInfluence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey.
650 0 $aPublic relations.
650 0 $aPower (Social sciences)
700 1 $aReber, Bryan H.
994 $aC0$bXIM