| Record ID | ia:firebrandsbuildi00moon |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/firebrandsbuildi00moon/firebrandsbuildi00moon_marc.xml |
| Download MARC binary | https://www.archive.org/download/firebrandsbuildi00moon/firebrandsbuildi00moon_meta.mrc |
LEADER: 02692cam 2200745 a 4500
001 ocm44694754
003 OCoLC
005 20101011180155.0
008 010802s2000 caua 001 0 eng
010 $a 2001270467
040 $aUKM$cUKM$dDLC$dJTE$dTXA$dIXA$dNLGGC$dBAKER$dBTCTA$dYDXCP$dUQ1
015 $aGBA0-W9130
020 $a0072124490
020 $a9780072124491
035 $a(OCoLC)44694754
042 $alccopycat
050 00 $aHF5415.1265$b.M66 2000
082 00 $a658.8/27$221
084 $a83.42$2bcl
084 $a85.40$2bcl
100 1 $aMoon, Michael.
245 10 $aFirebrands :$bbuilding brand loyalty in the Internet age /$cMichael Moon ; with Doug Millison.
260 $aBerkeley, Calif. :$bOsborne/McGraw-Hill,$c2000.
300 $axviii, 318 p. :$bill. ;$c24 cm.
500 $aIncludes index.
650 0 $aInternet marketing.
650 0 $aBrand loyalty.
650 0 $aBrand choice.
650 0 $aWeb site development.
650 17 $aMerken.$2gtt
650 17 $aLoyaliteit.$2gtt
650 17 $aInternet.$2gtt
650 17 $aRelatiemarketing.$2gtt
650 17 $aWebsites.$2gtt
650 7 $aRelation avec la clientèle$2rasuqam
650 17 $aCybermarketing$2rasuqam
650 17 $aMarque de commerce$2rasuqam
650 7 $aFidélisation de la clientèle$2rasuqam
650 7 $aPréférence du consommateur$2rasuqam
700 1 $aMillison, Doug.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/mh051/2001270467.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/mh051/2001270467.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/mh051/2001270467.html
938 $aBaker & Taylor$bBKTY$c29.99$d22.49$i0072124490$n0003554413$sactive
938 $aBaker and Taylor$bBTCP$n2001270467
938 $aYBP Library Services$bYANK$n100218322
952 $a44694754$zUKM$bBRITISH LIBR$dURI$hFull$iLCC$kDDC$plccopycat$u20100126
952 $a190628017$zPAU$bUNIV OF PENNSYLVANIA$hFull$iLCC$kDDC$plccopycat$u20100707
952 $a216205747$zCUY$bUNIV OF CALIFORNIA, BERKELEY$hFull$kDDC$u20100703
952 $a475861139$zTEU$bTEMPLE UNIV$hFull$u20100804
029 1 $aUKM$bbA0W9130
029 1 $aNLGGC$b203694562
029 1 $aYDXCP$b100218322
029 1 $aNZ1$b5735831
029 1 $aAU@$b000021675543
029 1 $aAU@$b000022997946
029 1 $aAU@$b000023422582
029 1 $aAU@$b000022943173
029 1 $aAU@$b000024008799
029 1 $aUNITY$b014106639
029 1 $aUKNFK$b0072124490
029 1 $aHAF$b0072124490
029 1 $aUKNLL$b0072124490
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 246 OTHER HOLDINGS