MARC record from Internet Archive

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001 ocm44841616
003 OCoLC
005 20200708191809.0
008 000815s2001 nyua b 001 0 eng
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043 $ae------
050 00 $aHC240$b.M47 2001
082 00 $a650/.094$221
084 $a83.40$2bcl
084 $a85.00$2bcl
100 1 $aMercado, Simon.
245 10 $aEuropean business /$cSimon Mercado, Richard Welford, and Kate Prescott.
250 $a4th ed.
260 $aNew York :$bFinancial Times/Prentice Hall,$c2001.
300 $axvi, 592 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRevised edition of: European business / Richard Welford, Kate Prescott. 2nd ed. 1994.
504 $aIncludes bibliographical references and index.
520 $aThis textbook provides a comprehensive study of how European enterprises are coping with the important issues of European integration. Each chapter contains discussion questions, a case study and questions on the case.
505 00 $tPreface --$tAcknowledgements --$g1.$tIntroduction: business and economy in the 'new' Europe --$gpt. I.$tThe 'new' European business environment --$g2.$tUnderstanding the European Union --$g3.$tThe Internal Market --$g4.$tThe Euro -- a currency for Europe --$g5.$tCompetition, aid and industry: EU policy action --$g6.$tThe European workforce: change and regulation --$g7.$tThe transition economies: Central and Eastern Europe --$gpt. II.$tThe strategy and structure of European business --$g8.$tStrategy and the Single European Market --$g9.$tMarketing in the 'new' Europe --$g10.$tManaging cultural diversity --$g11.$tThe greening of European business: environmental policies and management --$g12.$tEuropean business: competing in the global marketplace --$tIndex.
651 0 $aEuropean Union countries$xEconomic policy.
651 0 $aEurope$xEconomic integration.
650 0 $aIndustrial management$zEuropean Union countries.
650 7 $aUE/CE Marché unique.$2eclas
650 7 $aPolitique économique.$2eclas
650 7 $aUE/CE Droit.$2eclas
650 7 $aPolitique industrielle.$2eclas
650 7 $aAffaires.$2eclas
650 7 $aEconomies de transition.$2eclas
650 7 $aUE/CE Etats membres.$2eclas
651 7 $aEurope centrale.$2eclas
651 7 $aEurope orientale.$2eclas
650 7 $aEconomic policy.$2fast$0(OCoLC)fst00902025
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aInternational economic integration.$2fast$0(OCoLC)fst00976879
651 7 $aEurope.$2fast$0(OCoLC)fst01245064
651 7 $aEuropean Union countries.$2fast$0(OCoLC)fst01269470
650 17 $aInterne markt.$2gtt
650 17 $aEuropese integratie.$2gtt
650 17 $aEconomische integratie.$2gtt
650 17 $aBedrijfsleven.$2gtt
700 1 $aWelford, Richard,$d1960-
700 1 $aPrescott, Kate.
938 $aBaker & Taylor$bBKTY$c97.50$d97.50$i0273646001$n0003591368$sactive
938 $aBaker and Taylor$bBTCP$n00064060
938 $aYBP Library Services$bYANK$n100232043
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948 $hNO HOLDINGS IN P4A - 127 OTHER HOLDINGS