MARC record from Internet Archive

LEADER: 05122cam a22006974a 4500
001 ocn231680409
003 OCoLC
005 20191109071920.8
008 080609s2008 enka b 001 0 eng
010 $a 2008025633
040 $aDLC$beng$cDLC$dBTCTA$dBAKER$dUKM$dYDXCP$dBWKUK$dBWK$dBWX$dIAY$dCDX$dMOF$dYBM$dIOE$dDEBBG$dOCL$dOCLCQ$dA7U$dBDX$dKEC$dOCLCO$dOCLCF$dP4I$dOCLCA$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO$dVYT$dMNS$dOCLCO$dIOK$dOCLCQ$dCNO$dOCLCA$dOCLCQ$dUKMGB$dNLW
015 $aGBA898875$2bnb
016 7 $a014691818$2Uk
020 $a9780749453329
020 $a074945332X
029 1 $aAU@$b000043123993
029 1 $aCDX$b8388391
029 1 $aDEBBG$bBV035318397
029 1 $aNZ1$b12798539
029 1 $aUKMGB$b014691818
035 $a(OCoLC)231680409
050 00 $aHD59$b.P3548 2008
082 00 $a174/.96592$222
084 $aQP 323$2rvk
084 $aQP 637$2rvk
084 $aWIR 840f$2stub
084 $aWIR 840f.$2stub
049 $aMAIN
100 1 $aParsons, Patricia$q(Patricia Houlihan)
245 10 $aEthics in public relations :$ba guide to best practice /$cPatricia J. Parsons.
250 $a2nd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2008.
300 $axvii, 179 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPR in practice series
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. What lies beneath -- Before we begin: new profession ... or one of the oldest? -- Untangling the web: the 'truth' and other strangers -- Truth, trust and the virtue of being 'good' -- Whose rights are right? -- The trouble with rules -- Robin Hood ethics -- pt. 2. Ethics and the practitioner -- Your staircase to respect -- The good, the bad and the (almost) ugly: ethics codes -- Sex and the single (or not) PR practitioner: conflict of interest -- You ... against the world -- pt. 3. Strategies and dilemmas -- PR ethics and the media: the old and the new -- Persuasion ... or propaganda? -- Good causes and bad taste -- Authorship and deception -- pt. 4. Organizations, ethics and public relations -- The true reality of everyday ethics: making decisions -- PR and the corporate ethics programme -- Making business accountable: the 'new breed' of PR -- Appendix 1: For your bookshelf -- Appendix 2: Chartered Institute of Public Relations Code of Conduct -- Appendix 3: Guidelines for the ethics audit.
520 1 $a"Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. This fully updated second edition of Ethics in Public Relations gives you the tools and knowledge that enable you to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications. Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. The new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost-writing and deception in PR, and moral responsibilities of organizations. Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aPublic relations$xManagement.
650 7 $aPublic relations$xManagement.$2fast$0(OCoLC)fst01082907
650 7 $aEthik$2gnd
650 7 $aÖffentlichkeitsarbeit$2gnd
830 0 $aPR in practice series.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0820/2008025633.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017123016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017123016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $uhttp://books.google.com/books?isbn=9780749453329$zAdditional Information at Google Books
856 4 $uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2748036&custom_att_2=simple_viewer$xInhaltsverzeichnis
938 $aBlackwell Book Service UK$bBBUK$nL1802005$c19.95
938 $aBaker & Taylor$bBKTY$c37.50$d28.13$i074945332X$n0007862687$sactive
938 $aBrodart$bBROD$n10783083$c$37.50
938 $aBaker and Taylor$bBTCP$nBK0007862687
938 $aCoutts Information Services$bCOUT$n8388391
938 $aYBP Library Services$bYANK$n12169076
938 $aYBP Library Services$bYANK$n100503477
994 $a92$bERR
976 $a31927000830783