MARC record from Internet Archive

LEADER: 02929cam a22003498i 4500
001 2015045630
003 DLC
005 20151204085254.0
008 151203s2016 iau 000 0 eng
010 $a 2015045630
020 $a9781259546983 (alk. paper)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aHD30.28$b.G353 2016
082 00 $a658.4/012$223
100 1 $aGamble, John$q(John E.)$eauthor.
245 10 $aEssentials of strategic management :$bthe quest for competitive advantage /$cJohn Gamble, Texas A&M University Corpus Christi, Arthur Thompson, Jr., The University of Alabama TUSCALOOSA, Margaret Peteraf, DARTMOUTH COLLEGE.
250 $aFifth Edition.
263 $a1601
264 1 $aDubuque :$bMcGraw-Hill Education,$c2016.
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
500 $aRevised edition of the authors' Essentials of strategic management, 2015.
505 0 $aConcepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda.
650 0 $aStrategic planning.
650 0 $aBusiness planning.
650 0 $aCompetition.
650 0 $aStrategic planning$vCase studies.
700 1 $aThompson, Arthur A.,$d1940-$eauthor.
700 1 $aPeteraf, Margaret Ann,$eauthor.