| Record ID | ia:essentialsofmark0000blyt_a6o9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/essentialsofmark0000blyt_a6o9/essentialsofmark0000blyt_a6o9_marc.xml |
| Download MARC binary | https://www.archive.org/download/essentialsofmark0000blyt_a6o9/essentialsofmark0000blyt_a6o9_meta.mrc |
LEADER: 02411cam 2200481Ia 4500
001 ocn778270353
003 OCoLC
005 20220117033305.0
008 120207s2012 enka b 001 0 eng d
007 cr c | ||
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050 4 $aHF5415$b.B485 2012
082 04 $a658.802$223
100 1 $aBlythe, Jim.
245 10 $aEssentials of marketing /$cJim Blythe.
250 $a5th ed.
260 $aHarlow ;$aNew York :$bPearson,$c2012.
300 $axx, 340 pages :$billustrations (chiefly color) ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 2008.
504 $aIncludes bibliographical references and index.
520 8 $aThis book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing.
650 0 $aMarketing.
650 7 $aBusiness and Management.$2eflch
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
856 41 $3Dawsonera$uhttp://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273757726
856 41 $uhttps://shibboleth2sp.gar.semcs.net/Shibboleth.sso/Login?entityID=https://passport01.leeds.ac.uk/idp/shibboleth&target=https://shibboleth2sp.gar.semcs.net/shib?dest=http%253A%252F%252Fwww.vlebooks.com%252FSHIBBOLETH%253Fdest%253Dhttp%25253A%25252F%25252Fwww.vlebooks.com%25252Fvleweb%25252Fproduct%25252Fopenreader%25253Fid%25253DLeedsUni%252526isbn%25253D9780273757726$zView this book online, via VLeBooks, both on- and off-campus
856 4 $uhttp://www.pearsoned.co.uk/blythe
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