| Record ID | ia:essentialsofmark0000blyt_a2d1 |
| Source | Internet Archive |
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LEADER: 00752cam a22002534a 4500
001 2005054965
003 DLC
005 20060508135054.0
008 050922s2006 nyua b 001 0 eng
010 $a 2005054965
020 $a027370205X
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.B485 2006
082 00 $a658.8$222
100 1 $aBlythe, Jim.
245 10 $aEssentials of marketing communications /$cJim Blythe.
250 $a3rd ed.
260 $aNew York :$bFT/Prentice Hall,$c2006.
300 $axii, 332 p. :$bill. ;$c25 cm.
500 $aRev. ed. of: Essentials of marketing. 2nd ed. 2001.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
700 1 $aBlythe, Jim.$tEssentials of marketing..