MARC record from Internet Archive

LEADER: 05580cam 2200973 a 4500
001 ocm31754377
003 OCoLC
005 20200925015802.0
008 941208s1995 enka b 001 0 eng
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050 00 $aJN956$b.K38 1995
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100 1 $aKavanagh, Dennis.
245 10 $aElection campaigning :$bthe new marketing of politics /$cDennis Kavanagh.
260 $aOxford, England ;$aCambridge, Mass. :$bBlackwell,$c1995.
300 $aix, 272 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 254-263) and index.
505 0 $a1. New Campaign Communications -- 2. Context -- 3. Political Communications: Conservatives -- 4. Political Communications: Labour -- 5. Public Opinion Polls -- 6. Private Opinion Polls -- 7. Uses and Limits of Political Marketing -- 8. Mass Media: The Press -- 9. Mass Media: Television -- 10. Americanization? -- 11. Conclusion.
520 $aThe advent of new technology and the importation of 'professional communicators' have transformed the nature of British election campaigning. In this book, the first free exploration of these changes, Dennis Kavanagh examines this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He shows how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.
520 8 $aIdentifying the three key groups of actors in the electoral process - the voters; the press and television journalists; the politicians, campaign managers and advisers - Kavanagh explores how campaign communications in Britain have changed in the course of the century. By drawing on interviews with some of the major players in recent British elections, he differentiates between the styles of the present-day political camps, and provides an insightful overview of the dynamics of campaigning today. Throughout the book, changes in British campaigns are set in a global context, with particular attention given to America. Kavanagh examines just how far British elections have been influenced by external developments, and explains how British political institutions and culture have created a distinctive response to 'Americanization'.
520 8 $aHe considers, finally, claims that the professionalization is part of a larger political agenda, in particular the downgrading of distinctive party ideologies.
650 0 $aPolitical campaigns$zGreat Britain.
650 0 $aCommunication in politics$zGreat Britain.
650 0 $aAdvertising, Political$zGreat Britain.
650 1 $aCommunication in politics.
650 2 $aAdvertising, Political.
650 7 $a89.57 political participation.$0(NL-LeOCL)077609034$2bcl
650 7 $a89.56 political communication.$0(NL-LeOCL)077609026$2bcl
650 7 $aAdvertising, Political.$2fast$0(OCoLC)fst00797961
650 7 $aCommunication in politics.$2fast$0(OCoLC)fst00870243
650 7 $aPolitical campaigns.$2fast$0(OCoLC)fst01069212
651 7 $aGreat Britain.$2fast$0(OCoLC)fst01204623
650 7 $aMarketing$2gnd
650 7 $aMassenmedien$2gnd
650 7 $aWahlkampf$2gnd
650 7 $aÖffentlichkeitsarbeit$2gnd
651 7 $aGroßbritannien$2gnd
650 17 $aVerkiezingscampagnes.$2gtt
648 4 $aGeschichte 1959-1995.
648 7 $aGeschichte 1959-1995$2swd
653 $aElectioneering -- Great Britain
653 $aCommunication in politics -- Great Britain
653 $aAdvertising, Political -- Great Britain
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007010328&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1356700&custom_att_2=simple_viewer
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