| Record ID | ia:effectivefrequen0000napl |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/effectivefrequen0000napl/effectivefrequen0000napl_marc.xml |
| Download MARC binary | https://www.archive.org/download/effectivefrequen0000napl/effectivefrequen0000napl_meta.mrc |
LEADER: 00794cam a2200229 i 4500
001 79090762
003 DLC
005 20070831142758.0
008 810107s1979 nyu b 000 0 eng
010 $a 79090762
040 $aDLC$cDLC$dDLC$dOCoLC
043 $an-us---
050 00 $aHF5826.5$b.N36
082 00 $a659.1/11$219
100 1 $aNaples, Michael J.
245 10 $aEffective frequency :$bthe relationship between frequency and advertising effectiveness /$cby Michael J. Naples.
260 $aNew York, N.Y. :$bAssociation of National Advertisers,$cc1979.
300 $avi, 140 p. :$bgraphs ;$c27 cm.
504 $aBibliography: p. 135-140.
650 0 $aAdvertising media planning$zUnited States.
650 0 $aAdvertising$xResearch.
650 0 $aAdvertising$xEffective frequency$zUnited States.