MARC record from Internet Archive

LEADER: 04449cam 2200901 a 4500
001 ocn216941218
003 OCoLC
005 20210921122333.0
008 090811r20092002njuab b 001 0 eng d
010 $a 2009455924
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015 $a014-78249$2bnb
016 7 $a014-78249$2Uk
019 $a297799820$a953650976$a968433039
020 $a9780136007111
020 $a0136007112
020 $a9780135027141$q(International ed. ;$qpbk.)
020 $a0135027144$q(International ed. ;$qpbk.)
035 $a(OCoLC)216941218$z(OCoLC)297799820$z(OCoLC)953650976$z(OCoLC)968433039
042 $alccopycat
050 00 $aHF5548.32$b.L38 2009
082 00 $a658.8/72$222
084 $aQP 650$2rvk
084 $aQR 760$2rvk
084 $aST 610 E13$2rvk
100 1 $aLaudon, Kenneth C.,$d1944-
245 10 $aE-commerce :$bbusiness, technology, society /$cKenneth C. Laudon, Carol Guercio Traver.
250 $a5th ed.
250 $aPearson International edition.
260 $aUpper Saddle River, N.J. :$bPearson Prentice Hall,$c©2009.
300 $a1 volume (various pagings) :$bcolor illustrations, color map ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aPart 1: Introduction to E-commerce -- The Revolution Is Just Beginning -- E-Commerce Business Models and Concepts -- Part 2 : Technology Infrastructure for E-Commerce -- The Internet and Word Wide Web: E-Commerce Infrastructure -- Building an E-Commerce Web Site -- Online Security and Payment Systems -- Part 3 : Business Concepts and Social Issues -- E-Commerce Marketing Concepts -- E-Commerce Marketing Communications --Ethical Social and Political Issues in E-Commerce -- Part 4: E-Commerce in Action -- Online Retailing and Services --Online Content and Media -- Social Networks, Auctions, and Portals -- B2B E-Commerce: Supply Chain Management and Collaborative Commerce.
520 8 $aThis comprehensive guide to e-commerce emphasizes the three major driving forces behind e-commerce, to provide a coherent conceptual framework for understanding the field: technology change, business development and social issues.
650 0 $aElectronic commerce.
650 0 $aInternet marketing.
650 0 $aInformation technology.
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aInformation technology.$2fast$0(OCoLC)fst00973089
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aElectronic Commerce$2gnd
650 7 $aElektronisk handel.$2sao
650 7 $aMarknadsföring via Internet.$2sao
650 7 $aE-Business.$2stw
650 7 $aGeschäftsmodell.$2stw
650 7 $aInformationstechnik.$2stw
650 7 $aTelemarketing.$2stw
650 7 $aInformationsgesellschaft.$2stw
650 07 $aElectronic Commerce.$2swd
653 0 $aElectronic Commerce
653 0 $aElectronic commerce
653 0 $aInformation technology
653 0 $aInternet marketing
653 0 $aTelemarketing/Internet
700 1 $aTraver, Carol Guercio.
776 08 $iOnline version:$aLaudon, Kenneth C., 1944-$tE-commerce.$b5th ed.$dUpper Saddle River, N.J. : Pearson Prentice Hall, ©2009$w(OCoLC)749120973
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017064482&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://www.gbv.de/dms/zbw/583953956.pdf
856 41 $aWebsite$uhttp://www.learne-commerce.net
938 $aBaker & Taylor$bBKTY$c140.00$d140.00$i0136007112$n0007716574$sactive
938 $aBaker and Taylor$bBTCP$nBK0007716574
938 $aYBP Library Services$bYANK$n2920711
938 $aBlackwell Book Service$bBBUS$nR4759288$c$166.67
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