| Record ID | ia:dynamicsofpersua0000perl_n3d9 |
| Source | Internet Archive |
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LEADER: 01444cam a2200289 a 4500
001 2012036695
003 DLC
005 20131106074748.0
008 120910s2014 nyu b 001 0 eng
010 $a 2012036695
020 $a9780415507417 (hardcover)
020 $a9780415507424 (pbk.)
020 $a9780203114858 (electronic book)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aBF637.P4$bP39 2014
082 00 $a153.8/52$223
100 1 $aPerloff, Richard M.
245 14 $aThe dynamics of persuasion :$bcommunication and attitudes in the 21st century /$cRichard M. Perloff.
250 $a5th ed.
260 $aNew York :$bRoutledge,$c2014.
300 $axxiv, 541 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. [467]-515) and indexes.
505 0 $aIntroduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.
650 0 $aPersuasion (Psychology)
650 0 $aMass media$xPsychological aspects.
650 0 $aAttitude change.