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LEADER: 01657cam a2200349 i 4500
001 2013038259
003 DLC
005 20140714120140.0
008 131025s2014 nyu b 001 0 eng
010 $a 2013038259
020 $a9780415895989 (hardback : alk. paper)
020 $a9780415895996 (pbk. : alk. paper)
020 $z9780203085080 (ebook)
040 $aDLC$beng$cDLC$erda$dDLC
042 $apcc
043 $acl-----
050 00 $aHC125$b.S695 2014
082 00 $a330.98$223
100 1 $aSpillan, John E.
245 10 $aDoing business in Latin America :$bchallenges and opportunities /$cJohn E. Spillan, Nicholas Virzi, Mauricio Garita.
250 $a1 Edition.
264 1 $aNew York :$bRoutledge, Taylor & Francis Group,$c2014.
300 $axvi, 296 pages ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 281-283) and index.
505 0 $aPreface -- Introduction to the Latin American business environment -- The economic history of Latin America : from independence to the debt crisis of the 1980s -- The business climate in Latin America -- Culture and business -- Economic climate of doing business in Latin America -- Political climate -- Establishing businesses in Latin America -- Marketing to Latin American consumers -- Learning from the past, engaging the future : business lessons in Latin America -- Appendix.
651 0 $aLatin America$xEconomic conditions$y1945-
650 0 $aNew business enterprises$zLatin America.
650 0 $aCorporate culture$zLatin America.
650 0 $aMarketing$zLatin America.