| Record ID | ia:digitaladvertisi0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/digitaladvertisi0000unse/digitaladvertisi0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/digitaladvertisi0000unse/digitaladvertisi0000unse_meta.mrc |
LEADER: 02487cam 2200445Ia 4500
001 ocn690084165
003 OCoLC
005 20200923091751.0
008 101205s2010 xxk 000 0 eng d
040 $aBTCTA$beng$cBTCTA$dORX$dYDXCP$dH9Z$dOSU$dOCLCF$dOCLCQ
020 $a9780956608307
020 $a0956608302
035 $a(OCoLC)690084165
050 4 $aHF5823$b.D54 2010
082 04 $a659.14/4$222
245 00 $aDigital advertising :$bpast, present, and future /$cby Creative Social ; edited by Patrick Burgoyne and Daniele Fiandaca.
260 $aUK :$bCreative Social,$c[2010?]
300 $axvii, 165 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aWhen computers came with soldering irons -- When the 12 KB GIF banner was king -- From alpha to better : online advertising, from then till now -- Anarchy vs mainstream -- Small is beautiful : doing good digital integration and the end of the big idea -- What would Bill Bernbach think? -- Would the last person to leave please turn out the enlightenment? -- How advertising can become a friend whose company you enjoy, rather than just an annoying salesman who sticks his foot in the door -- Why don't you just switch off your television set and go do something less boring instead? -- Sound in digital advertising -- The Latin spirit -- When Sweden rules the world -- Your brand is an ape -- Is peep culture the new pop culture? -- The filter -- Get involved : how you can shape the future of digital advertising -- Brands as people -- Behavioural economies and what lies beyond -- Being good -- Agency of the future -- A blast from the past from the future.
650 0 $aAdvertising.
650 0 $aAdvertising$xSocial aspects.
650 0 $aDigital media.
650 0 $aInternet advertising.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising$xSocial aspects.$2fast$0(OCoLC)fst00797762
650 7 $aDigital media.$2fast$0(OCoLC)fst00893716
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
700 1 $aBurgoyne, Patrick,$eeditor.
700 1 $aFiandaca, Daniele,$eeditor.
710 2 $aCreative Social.
938 $aBaker and Taylor$bBTCP$nBK0009446232
938 $aYBP Library Services$bYANK$n3825574
029 1 $aAU@$b000050065302
029 1 $aHEBIS$b261849581
029 1 $aNZ1$b14160900
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 15 OTHER HOLDINGS