MARC record from Internet Archive

LEADER: 02335cam 2200421Ma 4500
001 ocn952426728
003 OCoLC
005 20220821225321.0
008 060207s2005 cc a b 000 0 chi d
040 $aCNGUL$bchi$cCNGUL$dOCLCQ$dCNZJL
066 $c$1
020 $a7563510974
020 $a9787563510979
035 $a(OCoLC)952426728
084 $aF626$2clc
084 $aF632.1$2clc
100 1 $6880-01$aKuang, Bin.
245 10 $6880-02$aDian xin ying xiao :$ban li jing xuan /$cKuang bin bian zhu.
250 $aDi 1 ban.
260 $6880-03$aBeijing :$bBei jing you dian da xue chu ban she,$c2005.5.
300 $a246 p. ;$c24 cm
520 $6880-04$aBen shu ji zhong zhan xian le zhong guo dian xin ye de ying xiao cheng jiu, Bu zu he kun huo, Zhong dian tui jie le guo wai dian xin yun ying ye de dian xing ying xiao an li. Shu zhong quan jing shi di zhan shi le lian tong CDMA, Xiao ling tong, Yi dong meng wang, Dong gan di dai yi ji i-mode deng jing dian an li, Bing dui you dai biao xing de ying xiao ge an jin xing le fen xi he jie shao.
650 7 $6880-05$aDian xin$xYou dian qi ye$xShi chang ying xiao xue$xAn li$xFen xi.$2cct
650 7 $6880-06$aDian xin.$2cct
650 7 $6880-07$aYou dian qi ye.$2cct
650 7 $6880-08$aShi chang ying xiao xue.$2cct
880 0 $6100-01/$1$a匡斌.
880 10 $6245-02/$1$a电信营销 :$b案例精选 /$c匡斌编著.
880 $6260-03/$1$a北京 :$b北京邮电大学出版社,$c2005.5.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 $6520-04/$1$a本书集中展现了中国电信业的营销成就, 不足和困惑, 重点推介了国外电信运营业的典型营销案例.书中全景式地展示了联通CDMA, 小灵通, 移动梦网, 动感地带以及i-mode等经典案例, 并对有代表性的营销个案进行了分析和介绍.
880 7 $6650-05/$1$a电信$x邮电企业$x市场营销学$x案例$x分析.$2cct
880 7 $6650-06/$1$a电信.$2cct
880 7 $6650-07/$1$a邮电企业.$2cct
880 7 $6650-08/$1$a市场营销学.$2cct
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 3 OTHER HOLDINGS