MARC record from Internet Archive

LEADER: 02761cam 2200481Ma 4500
001 ocn952261922
003 OCoLC
005 20220805032439.0
008 110210s2011 cc a b 000 0 chi d
040 $aCNGUL$bchi$cCNGUL$dOCLCQ$dCNJIN$dOCLCQ
066 $c$1
020 $a9787565700118
020 $a7565700118
035 $a(OCoLC)952261922
084 $aG222.3$2clc
100 1 $6880-01$aLü, Zhengbiao.
245 10 $6880-02$aDian shi lan mu yun zuo yu guan li =$bThe operation and management of TV program /$cLü zheng biao, gao fu an, yan wei yi zhu$hZhuan zhu.
246 31 $aOperation and management of TV program
250 $6880-03$aDi 1 ban.
260 $6880-04$aBeijing :$bZhong guo chuan mei da xue chu ban she,$c2011.
300 $a295 p. ;$c24 cm.
490 1 $6880-05$aChuan mei chan ye qian yan xi lie cong shu.
500 $6880-06$aBing lie ti ming:Operation and management of TV program.
520 $6880-07$aBen shu fen shi yi zhang, Nei rong bao kuo:"gai lun dian shi, Lan mu ji yun ying", "xu yao le jie de li shi zhong guo dian shi yun ying li cheng shu li", "dian shi lan mu de sheng chan yao su yi ying de jing zheng wei mu biao", "dian shi de shan bian:ying xiang dian shi lan mu yun ying de yin su"deng.
650 7 $6880-08$aDian shi jie mu$xYun ying guan li$yZhongguo.$2cct
700 1 $6880-09$aGao, Fuan,$eZhu.
700 1 $6880-10$aYan, Weiyi,$eZhu.
830 0 $6880-11$aChuan mei chan ye qian yan xi lie cong shu.
880 0 $6100-01/$1$a吕正标.
880 10 $6245-02/$1$a电视栏目运作与管理 =$bThe operation and management of TV program /$c吕正标, 高福安, 闫维毅著$h专著.
880 $6250-03/$1$a第1版.
880 $6260-04/$1$a北京 :$b中国传媒大学出版社,$c2011.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 1 $6490-05/$1$a传媒产业前沿系列丛书.
880 $6500-06/$1$a并列题名:Operation and management of TV program.
880 $6520-07/$1$a本书分十一章, 内容包括:"概论----电视, 栏目及运营", "需要了解的历史----中国电视运营历程梳理", "电视栏目的生产要素----以赢得竞争为目标", "电视的嬗变:影响电视栏目运营的因素"等.
880 7 $6650-08/$1$a电视节目$x运营管理$y中国.$2cct
880 0 $6700-09/$1$a高福安,$e著.
880 0 $6700-10/$1$a闫维毅,$e著.
880 0 $6830-11/$1$a传媒产业前沿系列丛书.
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 4 OTHER HOLDINGS