MARC record from Internet Archive

LEADER: 02256cam 2200613 a 4500
001 ocm12556339
003 OCoLC
005 20190109005546.0
008 850830t19861985nyua b 000 0 eng
010 $a 84046068
040 $aDLC$beng$cDLC$dOCL$dBAKER$dBTCTA$dLVB$dYDXCP$dUKM$dGEBAY$dZWZ$dOCLCQ$dOCLCF$dOCLCO$dOCLCQ$dDEBBG$dOCLCQ$dOCLCO
015 $aGB8703466$2bnb
019 $a15164426
020 $a0824067622$q(alk. paper)
020 $a9780824067625$q(alk. paper)
035 $a(OCoLC)12556339$z(OCoLC)15164426
050 00 $aHF5826.5$b.D48 1986
082 00 $a659.13/0724$219
084 $aQP 633$2rvk
245 04 $aThe Development of media models in advertising :$ban anthology of classic articles /$cedited by C. Samuel Craig, Avijit Ghosh.
260 $aNew York :$bGarland Pub.,$c1986, ℗♭1985.
300 $a1 volume (various pagings) :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe History of advertising
504 $aIncludes bibliographical references.
650 0 $aAdvertising media planning$xMathematical models.
650 6 $aPlans me dias$xMode les mathe matiques.
650 7 $aAdvertising media planning$xMathematical models.$2fast$0(OCoLC)fst00797880
650 7 $aMathematisches Modell$2gnd
650 7 $aMediaplanung$2gnd
650 7 $aMedien$2gnd
650 7 $aWerbung$2gnd
650 7 $aPlans me dias$xMode les mathe matiques.$2ram
650 7 $aAufsatzsammlung$2gnd
653 $aAdvertising media$aPlanning$aMathematical models
655 4 $aAufsatzsammlung.
700 1 $aCraig, C. Samuel.
700 1 $aGhosh, Avijit.
830 0 $aHistory of advertising.
938 $aBaker & Taylor$bBKTY$c86.00$d86.00$i0824067622$n0001012240$sactive
938 $aBaker and Taylor$bBTCP$n84046068 //r89$c$40.00
938 $aYBP Library Services$bYANK$n785618
029 1 $aAU@$b000003734060
029 1 $aDEBBG$bBV000624147
029 1 $aGEBAY$b578233
029 1 $aHEBIS$b179865137
029 1 $aHR0$b0824067622
029 1 $aNLGGC$b098511882
029 1 $aNZ1$b3236009
029 1 $aZWZ$b027550516
994 $aZ0$bP4A
948 $hHELD BY P4A - 161 OTHER HOLDINGS