MARC record from Internet Archive

LEADER: 03626cam 22007334a 4500
001 ocm62282713
003 OCoLC
005 20190627022423.0
008 051101s2006 njua b 001 0 eng
010 $a 2005056961
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050 00 $aHD69.B7$bW44 2006
082 00 $a658.8/27$222
084 $aAP 17420$2rvk
084 $aQP 624$2rvk
100 1 $aWheeler, Alina.
245 10 $aDesigning brand identity :$ba complete guide to creating, building and maintaining strong brands /$cAlina Wheeler.
250 $a2nd ed.
260 $aHoboken, N.J. :$bJohn Wiley,$c℗♭2006.
300 $avii, 280 pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 270-271) and index.
505 0 $aPart 1. Perception -- Brand Identity Ideas -- Brand Identity Fundamentals -- Part 2. Process -- Phase 1. Conducting Research -- Phase 2. Clarifying Strategy -- Phase 3. Designing Identity -- Phase 4. Creating Touchpoints -- Phase 5. Managing Assets -- Part 3. Practice -- Case Studies.
520 $a"Designing Brand Identity is an essential toolkit for the whole branding team, whether the goal is to express a new brand or to revitalize an existing one. Fully updated to reflect emerging trends, the Second Edition illuminates branding fundamentals, explains a disciplined and collaborative process, and showcases world-class brands and how they build awareness."--Back cover.
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
650 0 $aTrademarks$xDesign.
650 0 $aAdvertising$xBrand name products.
650 7 $aAdvertising$xBrand name products.$2fast$0(OCoLC)fst00797554
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aTrademarks$xDesign.$2fast$0(OCoLC)fst01153896
650 7 $aMarkenartikel$2gnd
650 7 $aMarkenname$2gnd
650 7 $aMarketing$2gnd
650 7 $aWerbung$2gnd
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014832017&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014832017&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0626/2005056961-d.html
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948 $hNO HOLDINGS IN P4A - 483 OTHER HOLDINGS