| Record ID | ia:definitiveguidet0000merl |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/definitiveguidet0000merl/definitiveguidet0000merl_marc.xml |
| Download MARC binary | https://www.archive.org/download/definitiveguidet0000merl/definitiveguidet0000merl_meta.mrc |
LEADER: 01036 am a22003015a 4500
001 008730021
005 20091122014000.0
008 031121s2003 enk || 001 ||eng
015 $aGBA384228$2bnb
019 y $abA384228
019 9 $a0273675206
019 1 $a0273675206
020 $a0273675206 (pbk) :$c£21.99
035 $a(IeDuTC)D13325320
040 $aIeDuTC$dUk
082 04 $a658.84$221
100 1 $aStone, Merlin,$d1948-
245 14 $aThe definitive guide to direct and interactive marketing :$bhow to select, reach and retain the right customers /$cMerlin Stone, Alison Bond and Elizabeth Blake ; with contributions from Derek Davies and Tess Moffett.
260 $aHarlow :$bFinancial Times Prentice Hall,$c2003.
300 $a395 p. ;$c25cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
650 0 $aDirect marketing.
650 0 $aInteractive marketing.
700 1 $aBond, Alison.
700 1 $aBlake, Elizabeth.
852 41 $aBritish Library$bHMNTS$jYC.2004.a.121