MARC record from Internet Archive

LEADER: 03306cam 22005894a 4500
001 ocm62326869
003 OCoLC
005 20201113043657.0
008 051101s2006 enka b 001 0 eng
010 $a 2005055275
040 $aDLC$beng$cDLC$dBWKUK$dBAKER$dBTCTA$dYDXCP$dIG#$dILU$dTULIB$dOCLCF$dOCLCO$dOCLCQ$dI8M$dOCLCQ$dUKMGB
015 $aGBA560952$2bnb
016 7 $a013256032$2Uk
019 $a62531894$a156655399
020 $a1403997632$q(cloth)
020 $a9781403997630$q(cloth)
035 $a(OCoLC)62326869$z(OCoLC)62531894$z(OCoLC)156655399
042 $apcc
050 00 $aHF5415.5$b.R627 2006
082 00 $a658.8/12$222
100 1 $aRobinson, Sionade.
245 10 $aCustomer loyalty :$ba guide for time travelers /$cSionade Robinson and Lyn Etherington.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2006.
300 $axv, 174 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 170-171) and index.
505 00 $g1.$tWhat do customers want? --$g2.$tLessons in customer loyalty form the past --$g3.$tNew customers, new challenges --$g4.$tThe benefits of winning customer loyalty --$g5.$tCustomer loyalty and service brands --$g6.$tThe one question that really matters --$g7.$tThe loyalty-building experience take center stage --$g8.$tMaking loyalty-building experiences happen --$g9.$tThe future --$g10.$tSummary of key points.
520 1 $a"This book is the first to trace the momentous and intimate link between customer loyalty and changes in society. The authors, arguing that customers possess an innate desire to be loyal even in today's fast-moving markets, show how organizations can boost their profits and revenues by developing a deeper understanding of the dynamic factors that influence customer loyalty. The authors present a revolutionary new approach that builds upon social and economic research to provide practical and workable commercial solutions. This book is essential reading for anyone involved in winning and keeping customers."--Jacket.
650 0 $aCustomer relations.
650 0 $aBrand loyalty.
650 0 $aService industries.
650 7 $aBrand loyalty.$2fast$0(OCoLC)fst00837881
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
650 7 $aService industries.$2fast$0(OCoLC)fst01113407
700 1 $aEtherington, Lyn.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0634/2005055275-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0634/2005055275-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0634/2005055275-d.html
938 $aBaker & Taylor$bBKTY$c45.00$d45.00$i1403997632$n0006513928$sactive
938 $aBaker and Taylor$bBTCP$nBK0006911284
938 $aIngram$bINGR$n9781403997630
938 $aYBP Library Services$bYANK$n100407361
029 1 $aAU@$b000040021763
029 1 $aNZ1$b10571539
029 1 $aNZ1$b9901152
029 1 $aUNITY$b106126253
029 1 $aYDXCP$b100407361
029 1 $aUKMGB$b013256032
994 $aZ0$bP4A
948 $hHELD BY P4A - 125 OTHER HOLDINGS