MARC record from Internet Archive

LEADER: 03562cam 2200505Ii 4500
001 ocn890662783
003 OCoLC
005 20220622030738.0
008 140916s2014 nyu b 001 0 eng d
040 $aPAU$beng$erda$cPAU$dYDXCP$dBTCTA$dOKX$dOCLCF$dOCLCO
019 $a890757169$a891126209$a904326206
020 $a9781941688229$q(pbk.)
020 $a1941688225$q(pbk.)
035 $a(OCoLC)890662783$z(OCoLC)890757169$z(OCoLC)891126209$z(OCoLC)904326206
050 4 $aHD59.2$b.W35 2014
082 04 $a659.2$223
100 1 $aWalker, Bill,$eauthor.
245 10 $aCrisis communications in the 24/7 social media world :$ba guidebook for CEOs and public relations professionals /$cBill Walker.
246 30 $aCrisis communications in the twenty-four seven social media world
264 1 $aIthaca, NY :$bParamount Market Publishing, Inc.,$c[2014]
264 4 $c©2014
300 $avii, 183 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"Bill Walker has lived in the trenches of several major crises, and his writing reflects both his experience and his empathy for those responsible for guiding organizations large and small through the gauntlet of news media, employees, customers, lawyers, regulators and other stakeholders. In Crisis Communications in the 24/7 Social Media World, Walker explains that the ONLY approach to take is to focus resolutely on the public interest. Actions or reactions based on self-interest will drag you down. The key to surviving a crisis lies in preparing for the inevitable by building relationships with media allies and strengthening your corporate or brand image ahead of time--not after the crisis hits. When well managed, a crisis can be an opportunity to cement relationships with your employees, business partners and customers, and to grow both your company and your career. As one early reviewer put it, "This book is a good reminder that it s most important to act with integrity during a crisis--if you do, the public relations will take care of itself."--Amazon.com.
505 0 $aLightening strikes -- The court of public opinion -- Fight or flight response -- Organizational paralysis -- Crisis? What crisis? -- The decider: the CEO -- Social media matters -- Monday morning armchair quarterbacks -- The slippery slope of compromise -- A thousand tiny cuts -- This is not a test -- I've seen this movie before -- Dazed and confused: our friends in the media -- The forgotten ones -- Recovery -- Re-launch -- Reputation: the new benchmark.
650 0 $aCorporate image$xManagement$vCase studies.
650 0 $aCorporations$xPublic relations$vCase studies.
650 0 $aReputation$vCase studies.
650 0 $aCommunication in management$vCase studies.
650 6 $aEntreprises$xImage$xGestion$vÉtudes de cas.
650 6 $aSociétés$xRelations publiques$vÉtudes de cas.
650 6 $aRéputation$vÉtudes de cas.
650 6 $aCommunication en gestion$vÉtudes de cas.
650 7 $aCommunication in management.$2fast$0(OCoLC)fst00870174
650 7 $aCorporations$xPublic relations.$2fast$0(OCoLC)fst00879905
650 7 $aReputation.$2fast$0(OCoLC)fst01763600
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
938 $aYBP Library Services$bYANK$n12072438
938 $aBaker and Taylor$bBTCP$nBK0015672587
029 1 $aAU@$b000053967959
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 42 OTHER HOLDINGS