| Record ID | ia:creativityinpubl0000gree |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/creativityinpubl0000gree/creativityinpubl0000gree_marc.xml |
| Download MARC binary | https://www.archive.org/download/creativityinpubl0000gree/creativityinpubl0000gree_meta.mrc |
LEADER: 01823cam a2200337 a 4500
001 2006035073
003 DLC
005 20081105070636.0
008 061020s2007 paua b 001 0 eng
010 $a 2006035073
020 $a9780749448233
020 $a0749448237
035 $a(OCoLC)ocm74353786
035 $a(OCoLC)74353786
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dYDXCP$dYBM$dDLC
050 00 $aHD59$b.G683 2007
082 00 $a659.2$222
100 1 $aGreen, Andy,$d1958-
245 10 $aCreativity in public relations /$cAndy Green.
250 $a3rd ed.
260 $aPhiladelphia :$bKogan Page,$c2007.
300 $axii, 244 p. :$bill. ;$c24 cm.
440 0 $aPR in practice series
504 $aIncludes bibliographical references and index.
505 0 $aA definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
650 0 $aPublic relations.
650 0 $aCreative thinking.
650 0 $aCreative ability in business.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip073/2006035073.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0715/2006035073-d.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0902/2006035073-b.html