| Record ID | ia:creativestrategy0006jewl |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/creativestrategy0006jewl/creativestrategy0006jewl_marc.xml |
| Download MARC binary | https://www.archive.org/download/creativestrategy0006jewl/creativestrategy0006jewl_meta.mrc |
LEADER: 02355cam 2200457 a 4500
001 ocm36847775
003 OCoLC
005 20181220202342.0
008 970428s1998 caua b 001 0 eng
010 $a 97017058
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dTULIB$dOCLCO$dOCLCF$dIOO$dOCLCQ$dI8M$dOCLCQ$dCPO$dOCLCQ
020 $a0534522637$q(acid-free paper)
020 $a9780534522636$q(acid-free paper)
035 $a(OCoLC)36847775
050 00 $aHF5825$b.J46 1998
082 00 $a659.13/2$221
100 1 $aJewler, A. Jerome.
245 10 $aCreative strategy in advertising /$cA. Jerome Jewler, Bonnie L. Drewniany.
250 $a6th ed.
260 $aBelmont, CA :$bWadsworth Pub. Co.,$c℗♭1998.
300 $axiv, 322 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 312-316) and index.
505 00 $gCh. 1.$tSolving the Problem, Finding the Difference --$gCh. 2.$tCapturing Your Creative Potential --$gCh. 3.$tTargeting a Diverse Marketplace --$gCh. 4.$tFact-Finding: The Basis for Effective Creative Work --$gCh. 5.$tStrategy: Finding a Way to Communicate --$gCh. 6.$tWorking in Print --$gCh. 7.$tDesigning to Communicate --$gCh. 8.$tWriting for Radio -- Seeing the Talk --$gCh. 9.$tWorking in Television --$gCh. 10.$tUsing Direct Marketing to Build Lasting Relationships --$gCh. 11.$tRetail Advertising --$gCh. 12.$tConvincing the Client --$gCh. 13.$tNow It's Time to Land That Job.
650 0 $aAdvertising copy.
650 0 $aAdvertising layout and typography.
650 7 $aAdvertising copy.$2fast$0(OCoLC)fst00797842
650 7 $aAdvertising layout and typography.$2fast$0(OCoLC)fst00797870
700 1 $aDrewniany, Bonnie L.
776 08 $iOnline version:$aJewler, A. Jerome.$tCreative strategy in advertising.$b6th ed.$dBelmont, CA : Wadsworth Pub. Co., ℗♭1998$w(OCoLC)988860662
938 $aBaker & Taylor$bBKTY$c67.95$d67.95$i0534522637$n0002976261$sactive
938 $aBaker and Taylor$bBTCP$n97017058 //r97
938 $aYBP Library Services$bYANK$n1348795
029 1 $aAU@$b000013217797
029 1 $aAU@$b000049036594
029 1 $aNZ1$b3116384
029 1 $aYDXCP$b1348795
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 105 OTHER HOLDINGS