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MARC record from Internet Archive

LEADER: 02118cam 2200589 a 4500
001 ocm22003876
003 OCoLC
005 20181027022702.0
008 900612s1991 ilua b 001 0 eng
010 $a 90041587
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dOCLCG$dDEBBG$dZWZ$dTULIB$dGBVCP$dOCLCO$dOCLCF$dOCLCQ$dDEBSZ$dAPUMS$dOCLCQ$dOCLCO$dCNO$dOCLCO
015 $aGB92Z9431$2bnb
016 7 $a084-42317$2Uk
020 $a0844231797
020 $a9780844231792
035 $a(OCoLC)22003876
050 00 $aHF5415.126$b.J66 1990
082 00 $a658.8/4$220
084 $aQP 621$2rvk
100 1 $aJones, Susan K.,$d1949-
245 10 $aCreative strategy in direct marketing /$cSusan K. Jones.
260 $aLincolnwood, Ill., USA :$bNTC Business Books,$c℗♭1991.
300 $axii, 436 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 416-419) and index.
650 0 $aDirect marketing.
650 7 $aDirect marketing.$2fast$0(OCoLC)fst00894544
650 7 $aMarketing direct.$2ram
650 7 $aPlanification strate gique.$2ram
650 7 $aDirektmarketing$2gnd
650 7 $aDirektvertrieb$2gnd
650 7 $aKreativita t$2gnd
650 4 $aDirect marketing.
650 07 $aDirektmarketing.$2swd
650 07 $aDirektvertrieb.$2swd
650 07 $aKreativita t.$2swd
653 0 $aDirect marketing
653 0 $aManagement and Business Administration
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht003899424.PDF
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1389955&custom_att_2=simple_viewer
938 $aBaker and Taylor$bBTCP$n90041587 //r97$c$39.95
938 $aYBP Library Services$bYANK$n835480
029 1 $aAU@$b000007421471
029 1 $aDEBBG$bBV004440327
029 1 $aDEBSZ$b026884038
029 1 $aGBVCP$b113995342
029 1 $aNZ1$b4366567
029 1 $aZWZ$b152390782
994 $aZ0$bP4A
948 $hHELD BY P4A - 279 OTHER HOLDINGS