MARC record from Internet Archive

LEADER: 02417cam a22003618i 4500
001 2015015115
003 DLC
005 20151203090106.0
008 150626s2015 mdu b 001 0 eng
010 $a 2015015115
020 $a9781442254206 (hardcover : alk. paper)
020 $a9781442254213 (pbk. : alk. paper)
020 $z9781442254220 (ebook)
040 $aDLC$beng$cDLC$erda
042 $apcc
043 $an-us---
050 00 $aZ716.3$b.C78 2015
082 00 $a021.7$223
245 00 $aCreative library marketing and publicity :$bbest practices /$cRobert J. Lackie, M. Sandra Wood.
263 $a1508
264 1 $aLanham :$bRowman & Littlefield,$c[2015]
300 $apages cm.
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
490 0 $aBest practices in library services
504 $aIncludes bibliographical references and index.
505 0 $aBuilding a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
650 0 $aLibraries$xMarketing.
650 0 $aLibraries$xPublic relations.
650 0 $aLibraries$zUnited States$vCase studies.
700 1 $aLackie, Robert J.,$d1966-$eeditor.
700 1 $aWood, M. Sandra,$eeditor.