MARC record from Internet Archive

LEADER: 04642cam 2200589Ma 4500
001 ocm56437425
003 OCoLC
005 20211118121655.0
008 040411r20042002enkah 000 0 eng
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016 7 $a0500284768$2Uk
019 $a1046528759
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035 $a(OCoLC)56437425$z(OCoLC)1046528759
041 1 $aeng$hger
050 4 $aHF5823$b.P73613 2004
082 04 $a741.67$222
086 0 $aMED2206
100 1 $aPricken, Mario.
240 10 $aKribbeln im Kopf.$lEnglish
245 10 $aCreative advertising :$bideas and techniques from the world's best campaigns /$cMario Pricken.
260 $aLondon :$bThames & Hudson,$c2004.
300 $a264 pages :$billustrations (chiefly color), facsimiles (chiefly color) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published: 2002.
546 $aTranslated from the German.
505 0 $aDreamTeam: a framework for great creative performance -- DreamTeam, a basis for every meeting -- Your brief creates space for a motivated team -- Switch on all five senses -- Go into meetings with a clear goal -- Always separate the ideas phase from the evaluation phase -- Avoid idea killers -- Use doodles to visualize your ideas -- Grab ideas and run with them -- Look for the positive in other people's ideas -- Make mistakes and have fun doing it -- Stick with it, the best ideas are yet to come -- Develop your sense of humour -- Wait before evaluating ideas -- Select ideas creatively -- Turning ideas into action -- The KickStart Catalogue: finding ideas that communicate -- Introducing the KickStart catalogue -- The KickStart catalogue -- Without words -- Mixing and matching -- Comparative juxtaposition -- Repetition and accumulation -- Exaggeration -- Turn it right around -- Omission and suggestion -- Paradoxes and optical illusions -- Provocation and shock tactics -- Playing with time -- A change of perspective -- Spoofs and parodies -- Symbols and signs -- Come and play -- Telling stories -- Absurd, surreal, bizarre -- Take it literally -- Change the product -- Alternative uses -- Double meanings -- Play with words -- In the beginning was the word -- Reframing: a key to creative thinking -- Metaphor and analogy -- Break out of the frame -- Alternative media -- Copy with punch: using wit and humour -- Structuring jokes -- A practical guide to joke-making: constructing and disrupting frames of reference -- Developing punchlines -- Adapting and using existing punchlines -- Make the most of black humour -- Unintentional humour and situation comedy -- Blue humour -- Classic creative techniques -- The morphological matrix -- Osborn's checklist -- Visual synectics -- Visualization: movies in your mind -- Tools for professional dreamers -- Synaesthesia -- Controlling the pictures in your mind -- Aids to visualization -- Brainfloating -- Develop ideas through storyboarding -- Interviews and resources -- Walter Lurzer, Professor, University of Applied Art, Vienna -- PJ Pereira, Creative Director, New Media Agency Agenciaclick -- Johan Kramer, Kesselskramer Advertising Agency -- K.C. Tsang, Executive Creative Director, BBDO Hong Kong -- Stefan Sagmeister, Graphic Designer.
520 $aUnravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
650 0 $aCommercial art.
650 0 $aAdvertising campaigns.
650 6 $aArt publicitaire.
650 6 $aCampagnes publicitaires.
650 7 $aAdvertising campaigns.$2fast$0(OCoLC)fst00797831
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aArt publicitaire.$2rasuqam
650 7 $aCampagne publicitaire.$2rasuqam
938 $aBaker & Taylor$bBKTY$c39.95$d29.96$i0500284768$n0004408092$sactive
938 $aBaker and Taylor$bBTCP$nBK0004408092
938 $aYBP Library Services$bYANK$n2064269
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029 1 $aNZ1$b8401729
029 1 $aUNITY$b075156415
029 1 $aYDXCP$b2064269
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 181 OTHER HOLDINGS