| Record ID | ia:creatingpowerful0000dech |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/creatingpowerful0000dech/creatingpowerful0000dech_marc.xml |
| Download MARC binary | https://www.archive.org/download/creatingpowerful0000dech/creatingpowerful0000dech_meta.mrc |
LEADER: 00997cam a2200265 a 4500
001 92248309
003 DLC
005 20111029081744.0
008 921210s1992 enka b 001 0 eng
010 $a 92248309
020 $a0750606606
040 $aDLC$cDLC$dDLC
050 00 $aHD69.B7$bD45 1992
082 00 $a658.8/27$220
100 1 $aDe Chernatony, Leslie,$d1953-
245 10 $aCreating powerful brands :$bthe strategic route to success in consumer, industrial, and service markets /$cLeslie de Chernatony and Malcolm H.B. McDonald.
260 $aOxford ;$aBoston :$bButterworth-Heinemann,$c1992.
300 $axi, 282 p. :$bill. ;$c24 cm.
490 1 $aThe Marketing series
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$xPlanning.
650 0 $aBranding (Marketing)
700 1 $aMcDonald, Malcolm.
830 0 $aMarketing series (London, England)
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1117/92248309-d.html