Record ID | ia:creatingcorporat0000dowl_d7t4 |
Source | Internet Archive |
Download MARC XML | https://archive.org/download/creatingcorporat0000dowl_d7t4/creatingcorporat0000dowl_d7t4_marc.xml |
Download MARC binary | https://www.archive.org/download/creatingcorporat0000dowl_d7t4/creatingcorporat0000dowl_d7t4_meta.mrc |
LEADER: 00887cam a22002774a 4500
001 273393
005 20010321120223.0
008 000724s2001 enka b 001 0 eng
010 $a 00060687 $o44681855
035 $9ADJ-5766
040 $aDLC$cDLC$dUKM$dXIM
015 $aGBA1-08597
020 $a0199241635
042 $apcc
050 00 $aHD59.2$b.D695 2001
082 00 $a659.2$221
049 $aXIMM
100 1 $aDowling, Grahame R.$q(Grahame Robert)
245 10 $aCreating corporate reputations :$bidentity, images, and performance /$cGraahame Dowling.
260 $aOxford ;$aNew York :$bOxford University Press,$c2001.
300 $axx, 299 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aCorporate image.
650 0 $aCorporations$xPublic relations$xCase studies.
650 0 $aBrand name products$xManagement.
994 $aE0$bXIM