| Record ID | ia:conversationswit0000mazu |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/conversationswit0000mazu/conversationswit0000mazu_marc.xml |
| Download MARC binary | https://www.archive.org/download/conversationswit0000mazu/conversationswit0000mazu_meta.mrc |
LEADER: 01587cam a2200325 a 4500
001 2006036078
003 DLC
005 20070607075941.0
008 061027s2007 enkc b 001 0deng
010 $a 2006036078
015 $aGBA685614$2bnb
016 7 $a013572661$2Uk
020 $a9780470025918 (cloth : alk. paper)
020 $a0470025913 (cloth : alk. paper)
035 $a(OCoLC)ocm72868169
035 $a(OCoLC)72868169
040 $aDLC$cDLC$dUKM$dBAKER$dBTCTA$dYDXCP$dIUP$dC#P$dIXA$dDLC
050 00 $aHF5415$b.M374 2007
082 00 $a658.8$222
100 1 $aMazur, Laura.
245 10 $aConversations with marketing masters /$cLaura Mazur and Louella Miles.
260 $aChichester ;$aHoboken, NJ :$bJohn Wiley,$cc2007.
300 $a236 p. :$bports. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
650 0 $aMarketing.
650 0 $aMarketing$xManagement.
650 0 $aMarketing personnel$vInterviews.
700 1 $aMiles, Louella.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip074/2006036078.html