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LEADER: 01091cam a22002774a 4500
001 2008015911
003 DLC
005 20090901092640.0
008 080409s2008 enka b 001 0 eng
010 $a 2008015911
020 $a9780230543140 (alk. paper)
020 $a0230543146
035 $a(OCoLC)222250622
040 $aDLC$cDLC$dBAKER$dBTCTA$dBWKUK$dBWK$dYDXCP$dBWX$dCDX$dDLC
050 00 $aHD59.2$b.C66 2008
082 00 $a659.2$222
245 00 $aContemporary thoughts on corporate branding and corporate identity management /$cedited by T.C. Melewar, Elif Karaosmanoğlu.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2008.
300 $axii, 230 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aCorporate image.
650 0 $aBranding (Marketing)
700 1 $aMelewar, T. C.
700 1 $aKaraosmanoğlu, Elif,$d1975-
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0815/2008015911.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html