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LEADER: 04024cam 2200853 a 4500
001 ocm39855459
003 OCoLC
005 20200709195724.0
008 980930s1998 enka b 001 0 eng
010 $a 98204222
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015 $aGB98Y0519$2bnb
016 7 $a007471716$2Uk
016 7 $a186-15237$2Uk
019 $a833334304$a1018290532
020 $a1861523718
020 $a9781861523716
035 $a(OCoLC)39855459$z(OCoLC)833334304$z(OCoLC)1018290532
050 00 $aHF5415.32$b.F678 1998
080 $a640.1
082 00 $a658.8/342$221
084 $a85.40$2bcl
084 $aQW 300$2rvk
100 1 $aFoxall, G. R.
245 10 $aConsumer psychology for marketing /$cGordon Foxall, Ronald Goldsmith, Stephen Brown.
250 $a2nd ed.
260 $aLondon ;$aBoston :$bInternational Thomson Business Press,$c1998.
300 $axvi, 286 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 254-279) and index.
520 $aThe second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management.
505 00 $g1.$tConsumer-Oriented Marketing --$g2.$tConsumer Choice --$g3.$tPerceptual Processes --$g4.$tCognitive and Behavioural Learning --$g5.$tAttitudes, Intentions and Behaviour --$g6.$tMotivation and Lifestyle --$g7.$tPersonality and Cognitive Style --$g8.$tConsumers in Context --$g9.$tConsumers in Society.
650 0 $aConsumer behavior.
650 0 $aMarketing$xPsychological aspects.
650 1 $aConsumer behavior$xPsychological aspects.
650 6 $aConsommateurs$xComportement.
650 6 $aMarketing$xAspect psychologique.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarketing$xPsychological aspects.$2fast$0(OCoLC)fst01010241
650 7 $aMarketing$2gnd
650 7 $aPsychologie$2gnd
650 7 $aVerbraucher$2gnd
650 17 $aConsumentengedrag.$2gtt
650 17 $aPsychologie.$2gtt
650 7 $aConsommateurs$xAttitudes.$2ram
650 7 $aConsommateurs$xPréférences.$2ram
650 7 $aMarketing.$2ram
650 7 $aConsommateurs.$2ram
653 0 $aConsumer behavior
653 0 $aConsumer behavior$aPsychological aspects
700 1 $aGoldsmith, Ronald Earl.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/98204222-t.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008633654&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008633654&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht009006372.pdf$qpdf/application
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/98204222-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1103/98204222-d.html
938 $aBaker & Taylor$bBKTY$c56.99$d51.29$i1861523718$n0003468200$sactive
938 $aBrodart$bBROD$n52706796$c$56.99
938 $aBaker and Taylor$bBTCP$n98204222
938 $aYBP Library Services$bYANK$n100122710
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029 1 $aGBVCP$b243885423
029 1 $aHR0$b1861523718
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029 1 $aNZ1$b2429468
029 1 $aUNITY$b090122925
029 1 $aYDXCP$b100122710
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 198 OTHER HOLDINGS