MARC record from Internet Archive

LEADER: 03142cam a2200637 a 4500
001 ocn600992810
003 OCoLC
005 20191109071831.3
008 100426s2010 mau b 001 0 eng
010 $a 2010015569
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dBWK$dZAD$dCDX$dMNW$dUKMGB$dBDX$dOCLCF$dBEDGE$dOCLCQ$dSFR$dQQ3$dMCV$dUKOBU
015 $aGBB065901$2bnb
016 7 $a015563122$2Uk
020 $a9781857885507
020 $a1857885503
029 1 $aAU@$b000045546946
029 1 $aNZ1$b13473120
029 1 $aUKMGB$b015563122
035 $a(OCoLC)600992810
037 $bNatl Book Network, Oreil Customer Service Dept 15200 Nbn Way Bldg D Po Box 190, Blue Ridge Summit, PA, USA, 17214-0190$nSAN 630-0065
050 00 $aHF5415.32$b.G73 2010
082 00 $a658.8/34$222
049 $aMAIN
100 1 $aGraves, Philip.
245 10 $aConsumer.ology :$bthe market research myth, the truth about consumers and the psychology of shopping /$cPhilip Graves.
246 3 $aConsumerology
246 3 $aConsumer dot ology
260 $aBoston :$bNicholas Brealey,$c2010.
300 $aviii, 216 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aExplains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
505 0 $aUnderstanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aConsumer behavior.
650 0 $aConsumers$xResearch.
650 0 $aMarketing research.
650 7 $aComportement du consommateur.$2eclas
650 7 $aEtudes de marché.$2eclas
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aConsumers$xResearch.$2fast$0(OCoLC)fst00876427
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aBusiness and Management.$2eflch
655 4 $aNonfiction.
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1110/2010015569-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1402/2010015569-d.html
938 $aBrodart$bBROD$n11473673$c$29.95
938 $aBaker and Taylor$bBTCP$nBK0008879902
938 $aCoutts Information Services$bCOUT$n12015540
938 $aYBP Library Services$bYANK$n100539281
938 $aBlackwell Book Service UK$bBBUK$nL0854694$c20.00
994 $a92$bERR
976 $a31927002061684