| Record ID | ia:consumerbehavior0000schi_d8s3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/consumerbehavior0000schi_d8s3/consumerbehavior0000schi_d8s3_marc.xml |
| Download MARC binary | https://www.archive.org/download/consumerbehavior0000schi_d8s3/consumerbehavior0000schi_d8s3_meta.mrc |
LEADER: 03396cam 2200661 a 4500
001 ocm35822586
003 OCoLC
005 20211028161132.0
008 961025s1997 njua b 001 0 eng
010 $a 96047756
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015 $aGB9724431$2bnb
019 $a36760842
020 $a0133729885
020 $a9780133729887
020 $a013719501X$q(pbk.)
020 $a9780137195015$q(pbk.)
035 $a(OCoLC)35822586$z(OCoLC)36760842
050 00 $aHF5415.32$b.S35 1997
082 00 $a658.8342$221
084 $a85.40$2bcl
100 1 $aSchiffman, Leon G.
245 10 $aConsumer behavior /$cLeon G. Schiffman, Leslie Lazar Kanuk.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c©1997.
300 $axv, 672 pages :$billustrations (some color) ;$c26 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aPrentice Hall International Editions
504 $aIncludes bibliographical references and indexes.
505 0 $aIntroduction to the study of consumer behavior. The diversity of consumer behavior -- Consumer research -- Market segmentation -- The consumer as an individual. Consumer needs and motivation -- Personality and consumer behavior -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- Consumer attitude formation and change -- Communication and persuasion -- Consumers in their social and cultural settings. Group dynamics and consumer reference groups -- The family -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultural aspects of consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The consumer's decision making process. Personal influence and the opinion leadership process -- Diffusion of innovations -- Consumer decision making -- Consumer behavior and society. Consumer behavior application to profit and not-for-profit marketing -- Public policy and consumer protection.
520 $aThis textbook discusses basic consumer behavior, research findings, and applied marketing examples.
650 0 $aConsumer behavior.
650 0 $aMotivation research (Marketing)
650 1 $aMotivation research (Marketing).
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMotivation research (Marketing)$2fast$0(OCoLC)fst01027548
650 17 $aConsumentengedrag.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aKoopgedrag.$2gtt
650 17 $aConsumenten.$2gtt
650 7 $aConsumidores (pesquisa)$2larpcal
653 0 $aConsumer behavior
653 0 $aMotivation research (Marketing)
700 1 $aKanuk, Leslie Lazar.
776 08 $iOnline version:$aSchiffman, Leon G.$tConsumer behavior.$b6th ed.$dUpper Saddle River, N.J. : Prentice Hall, ©1997$w(OCoLC)894770045
938 $aBaker and Taylor$bBTCP$n96047756
938 $aYBP Library Services$bYANK$n100071955
029 1 $aAU@$b000012864244
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029 1 $aUNITY$b084140208
029 1 $aYDXCP$b100071955
994 $aZ0$bP4A
948 $hHELD BY P4A - 174 OTHER HOLDINGS