| Record ID | ia:consumerbehavior0000runy_r3x7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/consumerbehavior0000runy_r3x7/consumerbehavior0000runy_r3x7_marc.xml |
| Download MARC binary | https://www.archive.org/download/consumerbehavior0000runy_r3x7/consumerbehavior0000runy_r3x7_meta.mrc |
LEADER: 00756cam a2200241 a 4500
001 86062987
003 DLC
005 19881212000000.0
008 860924s1987 ohua b 00110 eng
010 $a 86062987 //r88
020 $a0675204631
050 0 $aHF5415.3$b.R86 1987
082 0 $a658.8/342$219
100 10 $aRunyon, Kenneth E.
245 10 $aConsumer behavior and the practice of marketing /$cKenneth E. Runyon, David W. Stewart.
250 $a3rd ed.
260 0 $aColumbus :$bMerrill Pub. Co.,$cc1987.
300 $axv, 776 p. :$bill. (some col.) ;$c24 cm.
504 $aIncludes bibliographies and indexes.
650 0 $aConsumer behavior.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
700 10 $aStewart, David W.