| Record ID | ia:consumerbehavior0000hawk_10th |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/consumerbehavior0000hawk_10th/consumerbehavior0000hawk_10th_marc.xml |
| Download MARC binary | https://www.archive.org/download/consumerbehavior0000hawk_10th/consumerbehavior0000hawk_10th_meta.mrc |
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003 OCoLC
005 20200302175122.0
008 050901s2007 maua b 001 0 eng
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050 00 $aHF5415.33.U6$bH38 2007
082 00 $a658.8/3420973$222
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084 $aQW 300$2rvk
100 1 $aHawkins, Del I.
245 10 $aConsumer behavior :$bbuilding marketing strategy /$cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250 $a10th ed.
260 $aBoston :$bMcGraw-Hill/Irwin,$c℗♭2007.
300 $axxiv, 790 pages :$bcolor illustrations ;$c27 cm +$e1 CD-ROM (4 3/4 in.).
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aIrwin/McGraw-Hill series in marketing
504 $aIncludes bibliographical references and indexes.
538 $aSystem requirements for accompanying disc: Pentium II Processor; 64 MB RAM; 500 MB free hard disk space; Windows 98SE/ME/2000/XP; 800x600 display; 2X CD-ROM drive.
505 0 $aConsumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior.
650 0 $aConsumer behavior$zUnited States.
650 0 $aMarket surveys$zUnited States.
650 0 $aConsumer behavior$zUnited States$vCase studies.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarket surveys.$2fast$0(OCoLC)fst01010149
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aConsumentengedrag.$2gtt
650 17 $aMarketing.$2gtt
651 7 $aVerenigde Staten.$2gtt
650 7 $aVerbraucherverhalten$2gnd
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
658 $aSPKAL.
700 1 $aMothersbaugh, David L.
700 1 $aBest, Roger J.
776 08 $iOnline version:$aHawkins, Del I.$tConsumer behavior.$b10th ed.$dBoston : McGraw-Hill/Irwin, ℗♭2007$w(OCoLC)768314744
830 0 $aIrwin/McGraw-Hill series in marketing.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
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