MARC record from Internet Archive

LEADER: 07199cam 2200625 a 4500
001 ocm49681523
003 OCoLC
005 20180507222103.0
008 020401s2002 nyua 001 0 eng
006 m u
007 co |g|||||||||
010 $a 2002279143
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dOCLCG$dMNU$dLTP$dOCLCQ$dCUD$dOCLCQ$dCNCGM$dOCLCF$dOCLCO$dJTH$dOCLCQ$dOCLCO$dLEATE
019 $a49500400$a68188984$a964426334$a975300128$a977656953$a979646780$a980095492$a986624943$a1001852923$a1004479560$a1008846436$a1014081385$a1016247788$a1030290533
020 $a0471200190$q(acid-free paper)
020 $a9780471200192$q(acid-free paper)
024 3 $a9780471200192 (acid-free paper)
035 $a(OCoLC)49681523$z(OCoLC)49500400$z(OCoLC)68188984$z(OCoLC)964426334$z(OCoLC)975300128$z(OCoLC)977656953$z(OCoLC)979646780$z(OCoLC)980095492$z(OCoLC)986624943$z(OCoLC)1001852923$z(OCoLC)1004479560$z(OCoLC)1008846436$z(OCoLC)1014081385$z(OCoLC)1016247788$z(OCoLC)1030290533
043 $an-us---
050 00 $aHV41.9.U5$bW46 2002
082 00 $a658.15/224$221
100 1 $aWeinstein, Stanley,$d1943-
245 14 $aThe complete guide to fundraising management /$cStanley Weinstein.
250 $a2nd ed.
260 $aNew York :$bJ. Wiley,$c℗♭2002.
300 $axxv, 350 pages :$billustrations ;$c24 cm +$e1 CD-ROM (4 3/4 in.).
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe AFP/Wiley fund development series
500 $aIncludes index.
538 $aSystem requirements: IBM PC or compatible computer; CD-ROM drive; Windows 95 or later; Microsoft Word for Windows version 7.0 (including the Microsoft converter) or later or other word processing software capable of reading Microsoft Word for Windows 7.0 files.
520 $a"He Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need"--Publisher website (April 2007).
505 0 $aChapter 1. Five Major Fundraising Principles -- People Give to People ... to Help People -- People Give Relative to Their Means -- Those Closest Must Set the Pace -- Successful Fundraising -- The 80/20 Rule Is Becoming the 90/10 Rule -- The Need for Balance -- Chapter 2. Your Organization and the Not-for-Profit World -- An Overview of the Sector -- Broad Range of Services -- Opportunities and Challenges -- Working Together -- The Importance of Strategic Management -- Be Sure Your Institution Is Worthy of Support -- Chapter 3. Managing the Resource Development Function -- Analysis and Planning -- Effectiveness: Doing the Right Things -- Efficiency: Doing Things Right -- Budgets and Financial Resources -- Fundraising Modes -- Special Issues Related to Small and Large Operations -- Ethics -- Evaluation -- Chapter 4. The Case for Support and Fundraising Materials -- The Case Statement -- The Comprehensive Formal Case Statement -- The Case Statement Process -- Market and Situation-Specific Case Statements -- Presentations and Presentation Materials -- Chapter 5. Managing Information -- Record Keeping -- Supporting Fundraising Strategies -- Reports -- Targeted Communications -- The System -- Establishing the Information System -- Chapter 6. Prospect Identification, Research, and Segmentation -- The Best Prospects -- Prospect Research -- Prospect Ratings and Evaluations -- Know the Prospective Donor as a Person -- Chapter 7. Nurturing Relationships -- Friend-Raising Activities -- Relationship-Building Activities Must Be Scheduled and Monitored -- "Moves" Management -- Cultivating Real Relationships -- Donor Acknowledgment -- Four Parts to an Acknowledgment Program -- Chapter 8. Major Gift Programs -- When Major Gift Strategies Are Appropriate -- Preparing for a Major Gifts Initiative -- The Solicitation Interview (How to Ask for a Major Gift) -- After the Solicitation -- Solicitation Training and Role Playing -- Chapter 9. Direct and Select Mail Fundraising -- Acquisition Mailings -- Renew and Upgrade -- Lapsed Donors -- Public Relations and Information -- Frequency -- Ensuring Success -- Elements of the Appeal Package -- Mail Lists -- Mail Preparation: What to Do In-House, What to Do with a Mail House -- Post Office -- Newsletters as Part of the Direct Mail Program -- Chapter 10. Telephone Solicitations -- Volunteer Telephone Solicitations -- Professional Telephone Solicitation Campaigns -- Chapter 11. Special Event Fundraisers -- Choosing a Special Event -- Implementing the Event -- Cause-Related Marketing -- Chapter 12. Grantsmanship -- What Is a Grant? -- Government Grants and Contracts -- Foundations -- Foundation Research -- Project Development -- The Application -- Acknowledgment and Reporting Requirements -- Chapter 13. Planned Giving -- Defining Planned Giving -- The Importance of Planned Giving -- Charitable Gift Instruments -- Ways of Giving -- Donor Education and the Planned Giving Program -- Endowment Fund -- Sample Marketing Plan for Charitable Gift Annuities -- Planned-Giving Societies -- Chapter 14. Capital and Endowment Campaigns -- Requirements for a Successful Campaign -- Chronological Steps for Success -- Building Endowments -- Institutional Differences -- Campaign Organization and Structure -- Chapter 15. Human Resources -- The Board of Directors -- The Resource Development Staff -- Volunteers -- Working with Consultants -- Chapter 16. Evaluation.
504 $aIncludes index.
650 0 $aFund raising$zUnited States$xManagement.
650 0 $aNonprofit organizations$zUnited States$xFinance$xManagement.
650 7 $aFund raising$xManagement.$2fast$0(OCoLC)fst00936158
650 7 $aNonprofit organizations$xFinance$xManagement.$2fast$0(OCoLC)fst01038902
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
776 08 $iOnline version:$aWeinstein, Stanley, 1943-$tComplete guide to fundraising management.$b2nd ed.$dNew York : J. Wiley, ℗♭2002$w(OCoLC)891711534
830 0 $aAFP/Wiley fund development series.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/wiley023/2002279143.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley043/2002279143.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley036/2002279143.html
938 $aBaker & Taylor$bBKTY$c34.95$d26.21$i0471200190$n0003818859$sactive
938 $aBaker and Taylor$bBTCP$n2002279143
938 $aYBP Library Services$bYANK$n1822340
029 1 $aAU@$b000023526429
029 1 $aAU@$b000023799146
029 1 $aNLGGC$b246285354
029 1 $aNZ1$b6881957
029 1 $aYDXCP$b1822340
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 230 OTHER HOLDINGS