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LEADER: 04532cam 2200793Ia 4500
001 ocn670068170
003 OCoLC
005 20210108054102.0
008 101014s2009 enka ob 001 0 eng d
006 m o d
007 cr cnu---unuuu
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245 00 $aCIM coursebook.$pProject management in marketing /$cFrank McKee [and others].
246 3 $aChartered Institute of Marketing coursebook.$pProject management in marketing
246 31 $aProject management in marketing
260 $aOxford, UK ;$aBurlington, MA :$bButterworth-Heinemann,$c2009.
300 $a1 online resource (xvii, 238 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $asection 1. Using marketing information to develop a justified case for marketing projects (weighting 15%) -- section 2. Building a case for marketing projects (weighting 20%) -- section 3. Assessing, managing and mitigating risk associated with marketing projects (weighting 25%) -- section 4. Project management for analysis, planning, implementation and control (weighting 40%).
520 $aButterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various for.
588 0 $aPrint version record.
610 20 $aChartered Institute of Marketing$xExaminations$vStudy guides.
650 0 $aMarketing$xExaminations$vStudy guides.
650 0 $aProject management$xExaminations$vStudy guides.
650 7 $aBUSINESS & ECONOMICS$xGreen Business.$2bisacsh
610 27 $aChartered Institute of Marketing.$2fast$0(OCoLC)fst00664186
650 7 $aExaminations.$2fast$0(OCoLC)fst00917492
650 7 $aProject management$xExaminations.$2fast$0(OCoLC)fst01906150
655 4 $aElectronic books.
655 7 $aStudy guides.$2fast$0(OCoLC)fst01423888
700 1 $aMcKee, Frank.
710 2 $aChartered Institute of Marketing.
776 08 $iPrint version:$tCIM coursebook.$dAmsterdam ; Singapore : Elsevier/Butterworth-Heinemann, ©2009$z9781856177153$w(OCoLC)503018417
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856 40 $3ProQuest Ebook Central$uhttps://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=534863
856 40 $3Taylor & Francis$uhttps://www.taylorfrancis.com/books/e/9780080961224
856 40 $3Taylor & Francis$uhttps://www.taylorfrancis.com/books/e/9781136442117
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948 $hNO HOLDINGS IN P4A - 54 OTHER HOLDINGS