MARC record from Internet Archive

LEADER: 03339cam 2200733 a 4500
001 ocn316825481
003 OCoLC
005 20211015152452.0
008 090925s2009 nyu b 001 0 eng
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020 $a0465018327$q(alk. paper)
020 $a9780465022045$q(pbk.)
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035 $a(OCoLC)316825481$z(OCoLC)751991604
050 00 $aHD30.19$b.M33 2009
082 00 $a658$222
100 1 $aMcCracken, Grant David,$d1951-
245 10 $aChief culture officer :$bhow to create a living, breathing corporation /$cGrant McCracken.
260 $aNew York, NY :$bBasic Books,$c©2009.
300 $a262 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 215-247) and index.
505 0 $aGetting past guru: being Steve Jobs -- Stealth CCOs -- Culture fast and slow -- Status and cool -- Producers and consumers -- Building a secret sneaker store -- How-to -- Philistines -- Bonus feature A. Ten candidates for CCO -- Bonus feature B.A tool kit for the rising CCO.
520 $aGrant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
650 0 $aManagement$xSocial aspects.
650 0 $aPopular culture$xEconomic aspects.
650 0 $aNew products$xSocial aspects.
650 0 $aOrganizational change.
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