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MARC record from Internet Archive

LEADER: 01103cam a2200277 a 4500
001 2011410829
003 DLC
005 20130315122322.0
008 120330s2010 qea g 000 1 eng d
010 $a 2011410829
020 $a9781742169569 (pbk.)
020 $a1742169562
035 $a(OCoLC)ocn468797901
040 $aNz$beng$cUW1$dVPI$dVRC$dSOI$dOCLCQ$dBDX$dDLC
042 $alccopycat
082 04 $a658.8$222
050 00 $aHF5415.1255$b.H365 2010
100 1 $aHammond, Simon,$d1962-
245 10 $aCEO of Earth :$ba ground-breaking guide to building the ultimate brand /$cSimon Hammond.
246 1 $aChief executive officer of earth
260 $aMilton, Qld. :$bJohn Wiley & Sons,$c2010.
300 $aix, 173 p. ;$c21 cm.
505 0 $aCarpe diem -- Jobs for the boys -- Fysh and the santaro chips -- Fysh to fellow earthlings ... -- Believe, belong, behave -- Everyone loves a roadtrip! -- One earth, one belief, one hell of a day -- Make your heart sing -- Galactic bastion.
650 0 $aBranding (Marketing)
650 0 $aBrand name products$xManagement.
650 0 $aOrganizational behavior.