| Record ID | ia:casesinstrategic00mcdo |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/casesinstrategic00mcdo/casesinstrategic00mcdo_marc.xml |
| Download MARC binary | https://www.archive.org/download/casesinstrategic00mcdo/casesinstrategic00mcdo_meta.mrc |
LEADER: 01759cam 2200445 a 4500
001 ocm37792531
003 OCoLC
005 20091118144141.0
008 971001s1998 njua b 001 0 eng
010 $a 97041735
040 $aDLC$cDLC$dUKM$dBAKER$dBTCTA$dYDXCP$dOCLCG
015 $aGB98-6685
019 $a38885449
020 $a0023794240 (pbk.)
020 $a9780023794247 (pbk.)
035 $a(OCoLC)37792531$z(OCoLC)38885449
050 00 $aHF5415.13$b.M369195 1998
082 00 $a658.8$221
100 1 $aMcDonald, William J.,$cPh. D.
245 10 $aCases in strategic marketing management :$ban integrated approach /$cWilliam J. McDonald.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc1998.
300 $aviii, 352 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement$vCase studies.
650 0 $aMarketing$xDecision making$vCase studies.
650 0 $aMarketing$xManagement$xComputer programs.
650 0 $aMarketing$xDecision making$xComputer programs.
938 $aBaker & Taylor$bBKTY$c72.00$d72.00$i0023794240$n0003078424$sactive
938 $aBaker and Taylor$bBTCP$n97041735
938 $aYBP Library Services$bYANK$n100096924
952 $a37792531$zDLC$bLIBRARY OF CONGRESS$hFull$iLCC$kDDC$u20080831
952 $a218323103$zCUY$bUNIV OF CALIFORNIA, BERKELEY$hFull$iLCC$kDDC$u20080403
952 $a230457078$zHBS$bHARVARD UNIV, BUSINESS SCH, BAKER LIBR$hFull batch$iLCC$kDDC$u20080618
952 $a266891148$zCUD$bCAMBRIDGE UNIV$hFull$u20081101
029 1 $aUKM$bb9806685
029 1 $aYDXCP$b100096924
029 1 $aNZ1$b4894046
029 1 $aAU@$b000013506980
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 129 OTHER HOLDINGS