| Record ID | ia:captainsofconsci0000ewen |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/captainsofconsci0000ewen/captainsofconsci0000ewen_marc.xml |
| Download MARC binary | https://www.archive.org/download/captainsofconsci0000ewen/captainsofconsci0000ewen_meta.mrc |
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008 011009r20011976nyuaf b 001 0 eng
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100 1 $aEwen, Stuart.
245 10 $aCaptains of consciousness :$badvertising and the social roots of the consumer culture /$cby Stuart Ewen.
250 $a25th anniversary ed.
260 $aNew York :$bBasicBooks,$c2001.
300 $aviii, 257 pages, 8 unnumbered pages of plates :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aOriginally published: 1976.
504 $aIncludes bibliographical references (pages 239-248) and index.
505 0 $aAdvertising as social production -- The political ideology of consumption -- Mon, Dad and the kids: toward a modern architecture of daily life.
520 $aThis volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers.
650 0 $aAdvertising$xSocial aspects$zUnited States.
650 0 $aAdvertising$xSocial aspects$zUnited States$xHistory.
650 0 $aConsumption (Economics)$zUnited States.
650 0 $aConsumption (Economics)$zUnited States$xHistory.
650 0 $aConsumers$zUnited States.
650 0 $aCustomer relations$zUnited States.
650 0 $aCustomer relations$zUnited States$xHistory.
650 7 $aAdvertising$xSocial aspects.$2fast$0(OCoLC)fst00797762
650 7 $aConsumers.$2fast$0(OCoLC)fst00876410
650 7 $aConsumption (Economics)$2fast$0(OCoLC)fst00876455
650 7 $aCustomer relations.$2fast$0(OCoLC)fst00885533
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aVerbraucherverhalten$2gnd
650 7 $aWerbung$2gnd
651 7 $aUSA$2gnd
651 7 $aUSA.$2swd
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iOnline version:$aEwen, Stuart.$tCaptains of consciousness.$b25th anniversary ed.$dNew York : BasicBooks, 2001$w(OCoLC)654385169
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009830207&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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