| Record ID | ia:businessresearch0000zikm |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/businessresearch0000zikm/businessresearch0000zikm_marc.xml |
| Download MARC binary | https://www.archive.org/download/businessresearch0000zikm/businessresearch0000zikm_meta.mrc |
LEADER: 04759cam 22008054a 4500
001 ocm49225536
003 OCoLC
005 20201010190141.0
008 020212s2003 ohua b 001 0 eng
010 $a 2002020827
040 $aDLC$beng$cDLC$dYDXCP$dBAKER$dNLGGC$dBTCTA$dIG#$dCDX$dZ8R$dUKMGB$dTULIB$dBDX$dOCLCF$dOCLCO$dOCLCQ$dDEBSZ$dOCLCQ$dI8M$dBOTKC$dOCLCQ$dAU@$dOCLCQ$dUKBTH$dCNCLB$dNLE
015 $aGBA379048$2bnb
015 $aGBA3-79048
016 7 $a009384677$2Uk
016 7 $a0030350840.$2Uk
019 $a1167816223$a1173129058
020 $a0030258170
020 $a9780030258176
020 $a0030350840
020 $a9780030350849
020 $a0324182392
020 $a9780324182392
035 $a(OCoLC)49225536$z(OCoLC)1167816223$z(OCoLC)1173129058
042 $apcc
050 00 $aHD30.4$b.Z54 2003
080 $a658.001.5
082 00 $a658.4/03/072$221
084 $a85.03$2bcl
084 $aF7-3$2clc
100 1 $aZikmund, William G.
245 10 $aBusiness research methods /$cWilliam G. Zikmund.
250 $a7th ed.
260 $aMason, OH :$bThomson/South-Western,$c©2003.
300 $axix, 748 pages :$billustrations (some color) ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Introduction. Ch. 1. The Role of Business Research. Ch. 2. Information Systems and Knowledge Management. Ch. 3. Theory Building. Ch. 4. The Research Process: An Overview. Ch. 5. Ethical Issues in Business Research -- pt. 2. Beginning Stages of the Research Process. Ch. 6. Problem Definition and the Research Proposal. Ch. 7. Exploratory Research and Qualitative Analysis. Ch. 8. Secondary Data -- pt. 3. Research Methods for Collecting Primary Data. Ch. 9. Survey Research: An Overview. Ch. 10. Survey Research: Basic Methods of Communication with Respondents. Ch. 11. Observation Methods. Ch. 12. Experimental Research.
505 0 $apt. 4. Measurement Concepts. Ch. 13. Measurement and Scaling Concepts. Ch. 14. Attitude Measurement. Ch. 15. Questionnaire Design -- pt. 5. Sampling and Fieldwork. Ch. 16. Sample Designs and Sampling Procedures. Ch. 17. Determination of Sample Size: A Review of Statistical Theory. Ch. 18. Fieldwork -- pt. 6. Data Analysis and Presentation. Ch. 19. Editing and Coding: Beginning to Transform Raw Data into Information. Ch. 20. Basic Data Analysis: Descriptive Statistics. Ch. 21. Univariate Statistics. Ch. 22. Bivariate Analysis: Tests of Differences. Ch. 23. Bivariate Analysis: Measures of Association. Ch. 24. Multivariate Analysis. Ch. 25. Communicating Research Results: Report, Presentation, and Follow-Up -- pt. 7. Video Cases -- pt. 8. Critical Thinking Cases.ille and Alan.
520 $aProvides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.
650 0 $aManagement$xResearch.
650 0 $aBusiness$xResearch.
650 7 $aBusiness$xResearch.$2fast$0(OCoLC)fst00842371
650 7 $aManagement$xResearch.$2fast$0(OCoLC)fst01007221
650 17 $aOrganisatieonderzoek.$2gtt
650 17 $aOnderzoeksmethoden.$2gtt
776 08 $iOnline version:$aZikmund, William G.$tBusiness research methods.$b7th ed.$dMason, OH : Thomson/South-Western, ©2003$w(OCoLC)891749274
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2002020827-t.html
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1565224&custom_att_2=simple_viewer
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2002020827-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1102/2002020827-d.html
856 4 $qhttp://ILS-AP-P1/mm-info/CoverContent/72286.gif$uhttp://ILS-AP-P1/mm-info/CoverContent/72286c.pdf
938 $aBaker & Taylor$bBKTY$c194.95$d194.95$i0030350840$n0004046946$sactive
938 $aBrodart$bBROD$n58565760$c$108.95
938 $aBaker and Taylor$bBTCP$n2002020827
938 $aCoutts Information Services$bCOUT$n1288153
938 $aIngram$bINGR$n9780030258176
938 $aYBP Library Services$bYANK$n1848496
029 1 $aAU@$b000023395547
029 1 $aAU@$b000040840249
029 1 $aCDX$b1288153
029 1 $aDEBSZ$b099836831
029 1 $aIG#$b9780030258176
029 1 $aNZ1$b7002432
029 1 $aUKMGB$b009384677
029 1 $aUNITY$b046714677
029 1 $aYDXCP$b1848496
994 $aZ0$bP4A
948 $hHELD BY P4A - 268 OTHER HOLDINGS