| Record ID | ia:brandmapscompeti0000chap |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/brandmapscompeti0000chap/brandmapscompeti0000chap_marc.xml |
| Download MARC binary | https://www.archive.org/download/brandmapscompeti0000chap/brandmapscompeti0000chap_meta.mrc |
LEADER: 02793cam 2200601 a 4500
001 ocm34974609
003 OCoLC
005 20201101225951.0
008 960612s1997 nju 001 0 eng
010 $a 96027803
040 $aDLC$beng$cDLC$dOCLCQ$dUKM$dBAKER$dNLGGC$dYDXCP$dBTCTA$dUBA$dAU@$dBDX$dOCLCO$dOCLCF$dOCLCQ$dI8M$dZ5A$dOCLCQ
015 $aGBA340736$2bnb
020 $a0135974518$q(pbk.)
020 $a9780135974513$q(pbk.)
035 $a(OCoLC)34974609
050 00 $aHF5415.125$b.C47 1997
082 00 $a658.80028$221
084 $a85.40$2bcl
100 1 $aChapman, Randall G.
245 10 $aBrandmaps :$bthe competitive marketing strategy game /$cRandall G. Chapman.
246 3 $aCompetitive marketing strategy game
250 $a4th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$c©1997.
300 $axv, 196 pages ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $g1.$tBRANDMAPS and Marketing Simulation Games --$g2.$tBRANDMAPS Overview --$g3.$tMarketing Decision Variables --$g4.$tNon-Marketing Decision Variables --$g5.$tMarketing Research Studies --$g6.$tFinancial and Operating Results Reports --$g7.$tDecision-Making Logistics and Related Paperwork --$g8.$tSummary of BRANDMAPS Costs --$g9.$tPerformance Evaluation in BRANDMAPS --$g10.$tMarketing Planning in BRANDMAPS --$g11.$tBudgeting in BRANDMAPS --$g12.$tMarketing Management In-Basket Exercise --$g13.$tUsing the BRANDMAPS.
650 0 $aMarketing$xComputer simulation.
650 0 $aProduct management$xComputer simulation.
650 0 $aMarketing$xComputer programs.
650 0 $aProduct management$xComputer programs.
650 7 $aMarketing$xComputer programs.$2fast$0(OCoLC)fst01010177
650 7 $aMarketing$xComputer simulation.$2fast$0(OCoLC)fst01010178
650 7 $aProduct management$xComputer programs.$2fast$0(OCoLC)fst01078226
650 7 $aProduct management$xComputer simulation.$2fast$0(OCoLC)fst01078227
650 17 $aMarketing.$2gtt
650 7 $aMarketing (simulação computacional)$2larpcal
650 7 $aAdministração da produção.$2larpcal
650 7 $aSimulação.$2larpcal
856 41 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/96-27803.html
938 $aBaker & Taylor$bBKTY$c84.00$d84.00$i0135974518$n0002877997$sactive
938 $aBrodart$bBROD$n50635433$c$65.00
938 $aBaker and Taylor$bBTCP$n96027803 //r98
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029 1 $aHEBIS$b179841491
029 1 $aNLGGC$b186299095
029 1 $aNZ1$b3207430
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 110 OTHER HOLDINGS