| Record ID | ia:blackopsadvertis0000eins_k3y7 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/blackopsadvertis0000eins_k3y7/blackopsadvertis0000eins_k3y7_marc.xml |
| Download MARC binary | https://www.archive.org/download/blackopsadvertis0000eins_k3y7/blackopsadvertis0000eins_k3y7_meta.mrc |
LEADER: 02904cam a2200565Ii 4500
001 943593990
003 OCoLC
005 20170104032210.0
008 160304s2016 nyu b 000 0 eng d
020 $a194486900X$q(paperback)
020 $a9781944869007$q(paperback)
035 $a943593990
035 $a(OCoLC)943593990
037 $bPgw, C/O Perseus Distribution 210 American Dr, Jackson, TN, USA, 38301$nSAN 631-760X
040 $aYDXCP$beng$erda$cYDXCP$dBTCTA$dBDX$dOCLCQ$dIZ8$dOCLCO$dNYP$dUOK$dUAB$dOCLCO$dWVU$dWIM$dFM0$dOCLCF$dOCLCO$dIGA$dCZA$dSFR
049 $aSFRA
050 4 $aHF5811$b.E36 2016
082 04 $a659.109$223
092 $a659.109$bEi68b
100 1 $aEinstein, Mara,$eauthor.
245 10 $aBlack ops advertising :$bnative ads, content marketing, and the covert world of the digital sell /$cMara Einstein.
264 1 $aNew York :$bOR Books,$c[2016]
300 $a244 pages ;$c19 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
520 $aExamines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
505 00 $tIntroduction: why ads don't look like ads --$tFrom mass to millennials --$tWhat we share & why we share --$tNative advertising: publishers as marketers --$tContent marketing: marketers as publishers --$tThe digital sell: big data, programmatic buying, and living by the numbers --$tThe (dis)empowered consumer --$tAdvertising ourselves to death.
650 0 $aAdvertising$xHistory.
650 0 $aInternet advertising$xHistory.
650 0 $aSubliminal advertising$xHistory.
650 0 $aViral marketing$xHistory.
907 $a.b3297310x$b12-20-18$c10-28-16
998 $a(3)xbt$ar3$b02-22-17$cm$da $e-$feng$gnyu$h0$i4
957 00 $aOCLC reclamation of 2017-18
907 $a.b3297310x$b02-22-17$c10-28-16
907 $a.b3297310x$b02-13-17$c10-28-16
938 $aBrodart$bBROD$n115024115
938 $aBaker and Taylor$bBTCP$nBK0018484274
938 $aYBP Library Services$bYANK$n12872379
956 $aPre-reclamation 001 value: ocn943593990
980 $a0117 sh dj
994 $aC0$bSFR
998 $axbt$b02-22-17$cm$da$el$feng$gnyu$h0$i0
999 $yMARS
998 $axbt$b01-11-17$cm$da$e-$feng$gnyu$h0$i0
945 $a659.109$bEi68b$d - - $e06-23-2018 15:50$f0$g0$h09-06-18$i31223118779520$j191$0800$k - - $lxbtci$o-$p$17.95$q-$r-$s- $t1$u11$v7$w0$x7$y.i89146827$z02-08-17
945 $a659.109$bEi68b$d - - $e11-16-2018 17:28$f0$g0$h12-02-18$i31223118432013$j321$0323$k - - $lxbtci$o-$p$17.95$q-$r-$s- $t1$u3$v1$w1$x2$y.i92108519$z10-19-17
945 $a659.109$bEi68b$d - - $e11-06-2018 13:37$f0$g0$h11-25-18$i31223118430959$j321$0800$k - - $lr3aaa$ol$p$17.95$q-$r-$s- $t1$u4$v5$w1$x3$y.i92108544$z10-19-17