MARC record from Internet Archive

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020 $a9781944869168$q(electronic bk.)
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050 4 $aHF5811$b.E36 2016eb
072 7 $aSOC$x052000$2bisacsh
082 04 $a659.109$223
100 1 $aEinstein, Mara,$eauthor.
245 10 $aBlack ops advertising :$bnative ads, content marketing, and the covert world of the digital sell /$cMara Einstein.
264 1 $aNew York :$bOR Books,$c[2016]
264 4 $c©2016
300 $a1 online resource (248 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 209-244).
505 00 $tIntroduction: why ads don't look like ads --$tFrom mass to millennials --$tWhat we share & why we share --$tNative advertising: publishers as marketers --$tContent marketing: marketers as publishers --$tThe digital sell: big data, programmatic buying, and living by the numbers --$tThe (dis)empowered consumer --$tAdvertising ourselves to death.
520 $a"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers "engage" with us so that we share, share, SHARE - the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make "likes" and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with "friends," to always be on, even when it is to our physical and mental detriment"--$cProvided by publisher.
588 0 $aPrint version record.
650 0 $aAdvertising$xHistory.
650 0 $aInternet advertising$xHistory.
650 0 $aSubliminal advertising$xHistory.
650 0 $aViral marketing$xHistory.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $aSubliminal advertising.$2fast$0(OCoLC)fst01136598
650 7 $aViral marketing.$2fast$0(OCoLC)fst01200110
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iPrint version:$aEinstein, Mara.$tBlack ops advertising.$dNew York : OR Books, [2016]$z194486900X$w(OCoLC)943593990
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