MARC record from Internet Archive

LEADER: 06691cam 22008654a 4500
001 ocm70734560
003 OCoLC
005 20181120224543.0
008 040422s2004 ilua ob 001 0 eng c
006 m o d
007 cr |n|||||||||
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020 $a0793188369
020 $a9780793188369
020 $a1597340944
020 $a9781597340946
035 $a(OCoLC)70734560$z(OCoLC)191037125$z(OCoLC)481619683$z(OCoLC)614562440$z(OCoLC)646721276$z(OCoLC)888694014$z(OCoLC)961617067$z(OCoLC)962599520$z(OCoLC)1037505477$z(OCoLC)1055345954$z(OCoLC)1058435497
042 $apcc
050 4 $aHF5415.15$b.W565 2004
082 04 $a658.8$222
100 1 $aWinsor, John,$d1959-
245 10 $aBeyond the brand :$bwhy engaging the right customers is essential to winning in business /$cJohn Winsor.
260 $aChicago :$bDearborn Trade Pub.,$c℗♭2004.
300 $a1 online resource (xviii, 269 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references and index.
505 0 $aCover; Front flap; Copyright; Dedication; Contents; Preface; Acknowledgments; Chapter 1 THE ILLUSION OF CONTROL; Chapter 2 THE ADVENTURES OF BRANDING; Chapter 3 POWER TO THE PEOPLE; Chapter 4 GETTING BEYOND THE BRAND; Chapter 5 STEP ONE Focus on Key Voices; Chapter 6 STEP TWO Get the Story; Chapter 7 STEP THREE Listen; Chapter 8 STEP FOUR Find Inspiration; Chapter 9 STEP FIVE Hone Your Intuition; Chapter 10 STEP SIX Find the Center of Gravity; Chapter 11 STEP SEVEN Tell the Story; Chapter 12 CASE STUDY Millennials Explored℗♭; Final Thoughts; Notes; Index; Back flap; Back cover; Spine.
520 $aLearn what some of the most forward-thinkng companies today - from Hewlett-Packard to Nike - do to develop aggressive, innovative growth.
650 0 $aProduct management.
650 0 $aBrand loyalty.
650 7 $aBrand loyalty.$2fast$0(OCoLC)fst00837881
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
655 4 $aElectronic books.
776 08 $iPrint version:$aWinsor, John, 1959-$tBeyond the brand.$dChicago : Dearborn Trade Pub., ℗♭2004$w(DLC) 2004009565
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856 40 $3ebrary$uhttp://site.ebrary.com/id/10064617
856 40 $3ProQuest Ebook Central$uhttp://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=226148
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0417/2004009565.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0708/2004009565-d.html
856 40 $3MacEwan University Access$uhttp://ebookcentral.proquest.com/lib/macewan-ebooks/detail.action?docID=226148$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3Olds College Access$uhttp://ebookcentral.proquest.com/lib/oldscollege/detail.action?docID=226148$zfrom Ebook Central College Complete
856 40 $3Grande Prairie Regional College Access$uhttp://ebookcentral.proquest.com/lib/gprc-ebooks/detail.action?docID=226148$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3Concordia University of Edmonton Access$uhttp://ebookcentral.proquest.com/lib/concordiaab-ebooks/detail.action?docID=226148$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3Northern Lakes College Access$uhttp://ebookcentral.proquest.com/lib/northernlakes-ebooks/detail.action?docID=226148$zfrom Ebook Central College Complete
856 40 $3Red Deer College Access$uhttp://ebookcentral.proquest.com/lib/rdc/detail.action?docID=226148$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $3University of Alberta Access$uhttps://ebookcentral.proquest.com/lib/ualberta/detail.action?docID=226148$z(Unlimited Concurrent Users)$zfrom Ebook Central Academic Complete
856 40 $uhttp://site.ebrary.com/lib/interpuertorico/Doc?id=10064617$zAn electronic book accessible through the World Wide Web; click to view
856 40 $3Olds College Access$uhttp://site.ebrary.com/lib/oldscollege/Doc?id=10064617$zfrom ebrary
856 40 $3MacEwan University Access$uhttp://site.ebrary.com/lib/macewan/Doc?id=10064617$z(Unlimited Concurrent Users)$zfrom ebrary
856 40 $uhttp://0-site.ebrary.com.webpac.lvlspa.org/lib/moravianlibrary/Doc?id=10064617$zMoravian eBooks
856 40 $uhttp://site.ebrary.com/lib/rcc/Doc?id=10064617$yRoxbury Community College students and faculty only: Click here for electronic book
856 40 $uhttps://ebookcentral.proquest.com/lib/ucm/detail.action?docID=226148$zView Full Text
856 40 $uhttp://ebookcentral.proquest.com/lib/columbia/detail.action?docID=226148$zEbook Central Academic Complete
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856 40 $uhttps://ebookcentral.proquest.com/lib/stanford-ebooks/detail.action?docID=226148$xProvider: ProQuest$xsubscribed$xeLoaderURL$xep4$xepEBC226148$yEbook Central$zAvailable to Stanford-affiliated users
856 40 $uhttp://gold.worcester.edu/login?url=http://site.ebrary.com/lib/worcesteruniv/Doc?id=10064617$zClick to view online
856 40 $uhttp://site.ebrary.com/lib/aunigeria/Doc?id=10064617$zAn electronic book accessible through the World Wide Web; click to view
856 40 $uhttps://ebookcentral.proquest.com/lib/ben/detail.action?docID=226148$yLink to Beyond the brand$z(access limited to Benedictine University patrons)
856 40 $uhttp://ezproxy.lindenwood.edu:2048/login?url=https://ebookcentral.proquest.com/lib/lindenwood-ebooks/detail.action?docID=226148$zA Lindenwood Electronic Book; click to access
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