MARC record from Internet Archive

LEADER: 02413cam 2200577Ii 4500
001 ocm38374240
003 OCoLC
005 20200103111726.0
008 980209s1997 enka 001 0 eng c
040 $aRRP$beng$erda$cRRP$dNYP$dOCLCQ$dBAKER$dNLGGC$dYDXCP$dAU@$dDEBSZ$dNLE$dOCLCQ$dBDX$dOCLCF$dOCLCQ$dOCLCO$dALAUL$dUK5EZ
015 $ab97Y1622
019 $a1008301570$a1101265745$a1107752875
020 $a0713481056$q(hbk.)
020 $a9780713481051$q(hbk.)
035 $a(OCoLC)38374240$z(OCoLC)1008301570$z(OCoLC)1101265745$z(OCoLC)1107752875
037 $c℗Đ20.00 : Formerly CIP
050 14 $aHF5827$b.S29 1997
082 04 $a659.1$221
082 04 $a741.67$221
084 $a05.31$2bcl
100 1 $aSaunders, Dave,$eauthor
245 10 $aBest ads :$bhumour in advertising /$cDave Saunders.
246 30 $aHumour in advertising
264 1 $aLondon :$bB.T. Batsford,$c1997.
300 $a128 pages :$bchiefly color illustrations;$c23 x 25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aA Batsford book
500 $aIncludes index.
520 $aThis study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
650 0 $aWit and humor in advertising.
650 0 $aAdvertising.
650 0 $aAdvertising$xPsychological aspects.
650 7 $aAdvertising.$2fast$0(OCoLC)fst00797511
650 7 $aAdvertising$xPsychological aspects.$2fast$0(OCoLC)fst00797734
650 7 $aWit and humor in advertising.$2fast$0(OCoLC)fst01734106
650 17 $aHumor (grappigheden)$2gtt
650 17 $aAdvertenties.$2gtt
776 08 $iOnline version:$aSaunders, Dave.$tBest ads.$dLondon : B.T. Batsford, 1997$w(OCoLC)891838877
938 $aBaker & Taylor$bBKTY$c29.95$d22.46$i0713481056$n0003085172$sactive
938 $aBrodart$bBROD$n52947734$c$29.95
938 $aYBP Library Services$bYANK$n100085510
029 1 $aAU@$b000013687765
029 1 $aHEBIS$b07204568X
029 1 $aHR0$b0713481056
029 1 $aNLGGC$b158361474
029 1 $aNZ1$b3228941
029 1 $aUNITY$b075355477
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 128 OTHER HOLDINGS